KPIs and metrics are the signals; the inputs to making great decisions. It's not optional. In this episode, Allan Wille, Co-Founder and CEO of Klipfolio, shares the most important metrics every team working within a product-led organization needs to understand to thrive and grow in a super competitive market.
Show Notes
[02:59] Who Allan is
[03:50] What Klipfolio is
[05:06] Key metrics he takes into account
[07:43] General & Admin
[15:47] How he defines success
[20:59] How his team defines “onboarded”
[21:44] A quick look at 'retention'
[23:33] Product
[25:19] Trial engagement and conversion
[25:39] On developing a metric called true trial
[28:33] The cohort 90d logo retention
[30:31] Marketing
[32:22] Why he's not tracking the cost per trial user
[33:09] MetricHQ
About Allan Wille
Allan Wille is a co-founder of Klipfolio, served as CEO until 2018, and is currently driving culture and collaboration as Chief Innovation Officer. Klipfolio is a SaaS dashboard company with over 11,000 customers—including Zendesk, Aviva, and IKEA. Allan previously co-founded Espial, an internet device software firm that is now publicly traded on the TSX. He lives in Ottawa with his wife and two daughters.
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About The Product-Led Podcast Hosts
Wes Bush is the author of the bestselling book on Product-Led Growth.
He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.
Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John is a product-led consultant and educator with Product-Led Institute.
He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.
Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.
