Learn the fundamentals of Product-Led Growth from the bestselling author of Product-Led Growth in this practical, no-fluff course.
Here’s what you’ll learn:
✅ What it truly means to be product-led
✅ Why product-led growth is becoming of rising importance
✅ What the main benefits of product-led growth are
✅ How you can become product-led
✅ The role every team plays in creating a successful product-led business
And more!
Best of all, if you pass the exam at the end, you’ll get a PLG Fundamentals Certificate that you can show off to your colleagues. ????
Wes Bush:
Should you become product-led? I'll start with a quote. "Product-led growth is the only distribution model worth undertaking once the market is mature." Think about it. In a mature market, you're up against fierce competition. Customer acquisition costs are likely rising as more and more competitors all compete for the same customer. Wouldn't you want access to the dominant growth engine in your market, all while being more capital efficient than your competition? Hint, the answer should be, yes. So it's not if, it's actually, when should you become product-led, because as what happens in most markets, most markets eventually become red oceans. Very competitive spaces and markets. So you need to keep that in mind.
Wes Bush:
Eventually, you will need to become product-led, but there's a few instances that I want you to consider that probably doesn't make sense for you to be product-led right now. And I want you to know them because as your guide, I want to make sure this is the right decision for you right now. So how do you know when it's the right time to make the jump to product-led growth? That's a tricky one to answer since a lot of it depends on your market, your audience, your product, your strategy as a business, and I truly believe that any business can become product-led, but there's a few important factors you need to consider before going down this path.
Wes Bush:
So what I've done is created a quiz that will help you answer this question quickly. Now there's only 14 questions to it, but at the end of the quiz, you'll learn whether you should be product-led or should proceed with caution and probably maybe hold off or review some of the things that your business needs to work on before you go down this path. And once you get the results, I want you to join me in the next lesson and we can walk you through your results to really break it down if you're still unsure about making this decision. I'll see you in the next lesson.
