Learn the fundamentals of Product-Led Growth from the bestselling author of Product-Led Growth in this practical, no-fluff course.
Here’s what you’ll learn:
✅ What it truly means to be product-led
✅ Why product-led growth is becoming of rising importance
✅ What the main benefits of product-led growth are
✅ How you can become product-led
✅ The role every team plays in creating a successful product-led business
And more!
Best of all, if you pass the exam at the end, you’ll get a PLG Fundamentals Certificate that you can show off to your colleagues. ????
Wes Bush:
Welcome to the Product-Led Growth Fundamentals Certification Program. Let me ask you a question. Would you rather try out a product for free or talk to someone in sales? Now, if you're like most people you'll probably opt for trying out the product and you're not alone. In fact, three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, at least according to Forrester. Now, what does that mean for you? Well, it's an opportunity to capture 75% of potential buyers in your market who prefer to try before they buy. In product-led growth, that's simply how you align your business model with an undeniable consumer trend that is not going anywhere. Now, if you'd like to take advantage of this opportunity, I invite you to become product-led. By being product-led, you're soon going to be able to grow your business faster while spending less money. And in this course, I'm excited to show you how.
