The First 7 Minutes of Onboarding with Francois Bondiguel, Head of Growth at Deputy

Contrary to popular belief, user onboarding is not designed to make people become better at using a product. Rather, its primary goal is to help them become better at what the product enables them to do.

With that said, it’s no surprise today’s guest spends a significant amount of time and resources to ensure people have an aha moment the first 7 minutes of their onboarding experience.

In this episode, Francois Bondiguel, head of growth at Deputy shares what they do the first 7 minutes of the onboarding experience, how they’re doing it, and why.

Show Notes

[01:11] How he became the head of growth at Deputy

[03:29] What Deputy is in a nutshell

[04:27] How he figured out the magic number (7 minutes)

[07:57] How he found out about drop off rate and how he started improving the metric

[09:35] How they collect information to tailor the user’s experience

[11:22] How they got people involved and focused on improving the experience

[15:21] What he’ll recommend to those who would like to improve their on boarding

[17:02] Experiments they’ve done that didn’t work out well

[19:35] The impact of introducing the human element in onboarding

[22:59] When it makes sense to add a human element in the onboarding process

[26:16] How they approach segmentation

[28:45] How he built a lead scoring model

[31:58] How he helped people to an aha moment the first 7 minutes

[37:35] Where people can find him to know more about the work he’s doing

About Francois Bondiguel

Francois Bondiguel is the head of growth at Deputy, a product-led employee management tool that uses innovative cloud-based technology as well as machine learning and AI to help businesses transform operations and empower employees to work the way they want.



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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.