Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS businesses to be more product-led.
Userflow is 100% bootstrapped. With just 3 people they have achieved 400+ customers and a 7-figure Annual Recurring Revenue (ARR). In this episode, you'll learn how a product-led growth approach that focuses on the UI/UX of their product enabled them to build the strongest product possible.
Show Notes:
[2:59] Do they just need a growth person, and how did the whole idea start?
[5:35] Product-Led Growth facilitates the retention of direct customer feedback
[8:13] What are the first big initial steps that he took to scale up his business?
[11:43] You need to have a lot of integrity and certainty in what you’re doing.You need to believe in the product that you’re selling
[14:15] How does he differentiate SEM from SEO?
[17:12] What’s the next big step that he took to 5x the business?
[21:12] Esben walks us through how he refines value propositions
[33:26] The more open your messaging is, the more different kinds of users you will have
[42:44] How does his company maintain customer focus?
[50:12] Esben’s deliberate game plan for his business
About Esben Friis:
Esben Friis-Jensen is the co-founder of Userflow, a no-code platform for building onboarding guides and product tours.Before working on Userflow, he co-founded an application security platform called Cobalt. Additionally, he has a background as an Accenture consultant with more than three years of experience in test and deployment management of global IT implementations.
