Every startup struggles with growth somehow, but it doesn’t always have to be so difficult. In this week’s episode, we talk to Anuj Adhiya, an esteemed growth advisor for more than 100 startups. His previous roles in Sophya, The Predictive Index, and Growth Hackers means he has extensive experience in perfecting the approaches to growing a successful company.
Tune in as we dive into the importance of identifying assumptions and setting goals – the right way. By taking a look at the current landscape of product-led growth and analyzing the DNA of successful startups, Anuj shares his invaluable expertise on how you can reimagine growth for your company.
Highlights
[1:05] Anuj’s Passion For Growth
[5:00] How To Give Users a Wow Moment
[8:20] Delivering on Your Promises
[12:30] What Startups Need to Focus On
[15:30] How You Could Be Setting Goals Wrong
[19:35] PLG Approaches for New Startups
[21:20] The Importance of Identifying Assumptions
[22:57] A Must-Try Exercise for All Stage Companies
[25:35] What Can We Learn From Successful Growth Stories
[27:32] Where Marketing Teams Can Learn From
[31:10] Making Data-Driven Decisions as an Organization
[33:39] How the Product-Led World Is Changing
About Anuj Adhiya
Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20). As a renowned startup mentor, educator, and growth advisor, Anuj is committed to helping companies. As a Growth Mentor at Seedstars and Marketing Specialist at Harvard Innovation Labs, he helps startups uncover their best growth opportunities and solve early growth challenges.
Before this he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking.
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