Product-Led Onboarding™ boosts your user activation rate, by eliminating "busy work" in your current onboarding process and helping more users experience your product's value, faster. You do this by optimizing your product's time-to-value.
In this course, you'll learn how to:
Wes Bush:
All right. So let's dig in. What you do now, once you have all of your steps labeled, I know I don't have that yet for my own, but for you, I'm hoping you got this all labeled by now. So once you've analyzed every single one of your steps and labeled them green, yellow, or red, I want you to look at some of these questions. Really just try and identify like, are there any common elements here? Do you disagree with other colleagues who have gone through this activity with you? Why? One of the things I love doing, and if you haven't done this yet, it might be something I'd really recommend you to do and encourage you to take more time to do it, is maybe book a meeting with a few other team members and have them go through this activity, because the disagreements and agreements you have here, are super critical to flushing out this user journey, because there's often a lot of times that let's say you're in marketing.
Wes Bush:
You say, "You know what, this product thing in the onboarding experience, it doesn't make any sense. We should just remove it, it's completely unnecessary." But then if you have a developer on that team, you can start hearing, "Oh, Oh, okay. That's why we have it." And hearing the full reasoning behind it and that's not to say, okay, just because it's a bad user experience we have to have this step because it's absolutely critical. Things can be changed. It's just important to know why it's there. And while you might not be able to move it away, right away, this might take a year to move and all those other things. Because this feedback is going to help you craft that straight line onboarding experience. And so as you go through and try and figure out what does that show, that onboarding experience look like?
Wes Bush:
Don't be afraid to challenge each other's assumptions. And so what you're going to be left with is, remove all of those red and yellow lights, and just create a board where you just have your green lights. You just have that straight line onboarding experience, and you're going to see how different is it from your current experience. And I encourage you to really tally up all the red and yellow lights and add them up and really get the total number of steps that you have and see, like, what percentage of your onboarding experience were you able to cut? And when we've gone through this with other teams, what we realized is that most teams can shave off anywhere from 10 to 30, I've even seen it as high as 70% of their steps in their onboarding experience. And so I encourage you go through that, find out what percentage of steps were you able to eliminate.
