Worksheet: Optimize Your Time-To-Value
Product-Led Onboarding™ boosts your user activation rate, by eliminating "busy work" in your current onboarding process and helping more users experience your product's value, faster. You do this by optimizing your product's time-to-value.
In this course, you'll learn how to:
Wes Bush:
To really recap, I want to emphasize that this whole process of creating a straight-line onboarding experience is built so that you can in incredibly quickly decrease your time-to-value so that people who sign up for your products can quickly and easily see the value, but it really does start with identifying what does that user success look like, mapping out your user journey and vetting every single step so you understand what is critical and what is not. That will allow you to develop your straight-line onboarding experience very quick quickly. Because when we're looking at how to develop a world-class onboarding experience, it should look something like this.
Wes Bush:
Our perceived value, what we're promising someone, really does line up with that experience value. It's instantaneous. When we look at that Mario example, Mario you picks up that flower and immediately grows 10 times larger, can spew fireballs. That time-to-value is instantaneous. But in reality, we have this nasty time-to-value, which gets in the way of someone experiencing your product's value. And in that time-to-value, we're losing thousands, maybe hundreds of users throughout this process and there's really just... It comes down to, well, that person didn't have a good reason to come back. Once someone experiences the value of the product, the chances of them coming back to your product and becoming a happy paying customer skyrocket, so it's so important that we really declare war on this time-to-value. By building your straight-line onboarding experience, it's going to be the foundation of how you do that. I encourage you, go through this activity, take that action.
Wes Bush:
And I'll really, I'll end on this note of what you should take action on to really maximize the value from this lesson is really find out what percentage of your users sign up, but never come back to your product. I want you to also go through this lesson, maybe even once again with a colleague, and identify that straight-line onboarding experience. What does that look like? Where do you agree with your colleagues? Where do you disagree and craft what that straight-line onboarding experience looks like. We also will have a video in the resources that covers how Deputy onboards their users.
Wes Bush:
What I love about Deputy is they focus religiously on the first seven minutes of their onboarding. That's not to say the other minutes of their onboarding experience aren't important either, it's just they realize that first seven minutes is make or break. When it comes to you developing that straight-line onboarding experience, it is make or break too if we don't get someone to experience the first strike in a product fast. A lot of those people, in fact, the majority of those people, are going to leave and never come back. I encourage you, take action and go through this and let me know your results and what percentage of your onboarding experience you are able to eliminate all those steps. I want to see you improve that time-to-value now.
