These are the topics and questions discussed in this live Q&A:
- What is the difference between growth hacking and product-led growth? - 00:53
- How can people get buy-in from other teams about the growth process? - 11:26
- What are some of the success drivers of today's fastest-growing companies? - 22:42
- How can you pick the right North Star or value metric? - 32:42
- Sean's famous question: "How disappointed would you be if our product disappeared?" - 35:57
- What do you recommend in terms of minimum monthly budget for a successful growth hacking initiative? - 38:32
- Is there a way to start a PLG strategy without a freemium or trial product? Are change process and break silos part of the journey to be a Product-led Organization? - 41:33
- What are examples of mistakes with freemiums that ended up putting companies out of business? - 43:19
