Every day, marketing gets more competitive. There's more noise. More products. More people vying for attention. In order to keep an edge, marketers need to equip themselves with every tool they can.
Have you wondered what sets great marketers apart from mediocre marketers?
We'll cover the skills, knowledge, and experience that can take you to the next level.
Spoiler alert, the habits we'll walk through are:
Corey Haines:
Hey, I'm Corey, calling all the way from San Diego, California, and great to be here. I'm super stoked to be tuning in today and thanks for tuning in with me. So I'm going to be talking about the seven habits of highly effective marketers, sort of a fun concept I came up with, and so, super stoked to go through basically all the things that I recommend for other people to level up their skills. I few I think that will surprise you and be really informative for you.
Corey Haines:
So, a little bit about me before I get started here. I'm the creator of Swipe Files, which provides content, community, and courses to master marketing. And I've also created a job board just for marketers. I was most recently the head of growth at Baremetrics. And so, super stoked to be with you today, hopefully you learn something. And time is short, so let's get started here.
Corey Haines:
All right, number one, the number one habit for highly effective marketers is customer research. Something that I've learned is that there's really only two types of companies and two types of marketers really as well. They're those who guess and there are those who do customer research. And guessing is not a good strategy. In fact, I should say it's a very bad strategy. But to be honest, that's what a lot of people do. They just kind of go with their gut. They just go on a whim. They think they know what's best for their customers, it's the old kind of Henry Ford cliche of, if my customers asked me what they wanted, or if I asked my customer what they wanted, they would ask for a faster horse, not a car. That's not exactly true.
Corey Haines:
So, my challenge to you is to ask you how well do you really know your customers? I feel like a lot of the issues of today's marketing and companies, and you think about concepts like product market fit, getting funding, traffic conversions, it really all comes back to how well do you know your customers. It can be a huge competitive advantage. And I'm not talking about the bland made up kind of personas that you might've put together between meetings. Do you really know your customers personally on a personal level? Have you talked to them? Do you chat with them? Have you gotten on a phone call with him? Do you know what their hopes and dreams are? Do you know what they struggle with, where they hang out online? What they need help with?
Corey Haines:
That's the stuff that you can't just kind of like fill in the blank. So, okay, here's a marketing Mary or James Joy and here's his main roles, here's what he cares about. No, you got to actually know your customers. I'm a firm believer personally that your customers will tell you everything you want to know and what you need in order to build, how to charge them, what to say, which channels to invest in. You just have to ask them, your entire marketing strategy will be revealed to you by your customers if you just get on a phone call with several of them. It can be a huge advantage as well because you'll know things that your competitors don't, and you'll even be able to anticipate the needs of your customers as opposed to always reacting and looking at what your competitors are doing. Or again, just guessing, which is not a good strategy, it's a very bad strategy.
Corey Haines:
A lot of people will think that Airbnb had a rocket ship growth from the very beginning. They just kind of started up this thing, joined Y-C and then the rest was history. But it's not true. In fact, what a lot of people don't know is that they launched it and they worked on it for over a year without getting any traction at all. It's just the same user base, basically no growth. And then they got accepted into Y Combinator, Silicon Valley's most famous start up accelerator.
Corey Haines:
And one of the very first questions that Paul Graham asked them was, who are your users, and who really are your users? They didn't know, they couldn't answer that. But they did notice that for some reason, I think with the help of Paul Graham, they had a lot of users in New York. And so, they flew over to New York city, pretended to be photographers. And then while one person would take photos of the Airbnb to make it a better listing, the other would sit down and ask the host questions and ask them how they use the platform, and got feedback about how it was going and what they can do to improve it.
Corey Haines:
And that was really what kicked off their growth is they learned things that made a huge difference for them. Actually, ironically, great photography was really key to conversions on listings. And so, that's what they invested in from there on out. And there was a whole bunch of other things that they learned along the way, again, just by talking to their users. And so then every time they got stuck or they had a question or they just kind of felt like there was too many unknowns, they would fly back to New York and talk to their power users, their customers. And they don't talk about it very much, but they attribute those trips and conversations to be able to find product market fit and eventually get traction.
Corey Haines:
Mike Volpe, the previous CMO at HubSpot, now the CEO of lola.com, he tweeted this out pretty recently, and it's one of the best practical ways I've seen for implementing customer research for the whole company. He says, one of my favorite meetings we have at lola.com is our voice of the customer meeting. So sales summarizes why they're winning or losing deals, and product and engineering listen and ask questions to understand.
Corey Haines:
And I love this because it covers the positives and the negatives. Super hard for sales to talk about why they're losing deals, and it's super hard for product to hear about how the product is falling short or why it's not good enough or what the missing features are. But it's absolutely invaluable data, You need that. And it's also powerful to review why sales is winning deals and who they're winning up against. And what customers are saying was the differentiator and the thing that got them on board, and how the product is succeeding, what it can do that other products can't, and how you can position as you can double down on those things.
Corey Haines:
You basically want to create a feedback loop. So, between you and your customer and your product that's consistently and constantly collecting and analyzing data. So it's refining, getting closer and closer aligned to your customers and what they need and what they will pay money for. In fact, the shorter that feedback loop, the better as well. So, the more and quicker that you can collect feedback on the product from your customers that you can implement, the better off you're going to be.
Corey Haines:
So, my advice to you would be to get on the phone with 20 of your best customers, get to know everything you possibly can about them. It's not an interview, it's just a conversation. Record it, transcribe it, and there'll be a lot of golden nuggets in there.
Corey Haines:
Best marketers know. They don't need to know about the latest tactic or the latest tool or the latest channel. They know about people, they really double down on people. Every single market I know. The best marketers are not experts in HubSpot, they're not experts in Facebook ads. They're experts on how to market to people using those things. You don't need another tool, you don't need another freebie, or to download another thing. You just need to understand your customers better. And talking with your customers is the cheapest and the fastest way to get better at marketing. You'll have all the secrets that you need again, for pricing, for what kind of triggers, life events, benefits, alternatives, expectations. You just have to ask the right questions and you just have to actually ask those questions as well.
Corey Haines:
Habit number two, positioning. What is positioning? April Dunford says that marketing can polish a turd, but positioning can turn turds into fertilizer. And I feel like this just perfectly encapsulates what positioning is and why it's so useful. It's all about who it's for and what it's for. There are two questions that people don't ask enough. One is why should someone care what I have to say, speaking for the product. And two, why should someone choose my product or products over an alternative? Whether it's on a landing page sales page, a demo, or even a casual conversation, too often, marketers just jump straight into the features and how it works, and listing these vague benefits and talking about how much VC money they raised, and their amazing company culture. And it's like, who cares about that.
Corey Haines:
You see all these crazy headlines and landing pages these days, like we use machine learning to increase ROI or our next gen technology blows the competition away. All these vague headlines that kind of make your head tilt. I don't really know what this is or who it's for or why I should care about this. And it sucks because visitors don't turn into leads, leads that you do get don't turn into customers. And those customers don't turn into advocates for you to make your life a lot easier. And that's a huge problem because you'll likely only get one shot with the majority of the people visiting your website. And you've only got your lead's attention for so long.
Corey Haines:
And there're probably hundreds of other software products and services just like yours fighting for the same attention. It's a red ocean out there. There's very little blue oceans. It's a very competitive landscape here today with B2B SaaS and with a lot of the other products and services that people are offering to businesses. You can't afford to waste these opportunities.
Corey Haines:
So, when a channel doesn't work, when leads aren't converting, when you're having issues with your marketing funnel, the issue usually isn't with the channels, the leads, the funnel, it's with your offer, it's with your positioning.
Corey Haines:
When you have great positioning, when you've struck a nerve, when you've really positioned yourself well, people are immediately hooked when they land on your website. You can make strangers feel understood and appreciated and compelled to keep listening to what you have to say and take action. You stick in people's minds. You're remembered, you're associated with something according to what people want or pain that they're experiencing. And so, people don't leave you to another day, they take action right away. You're always in the back of their mind ready for when the right moment appears. People immediately understand what you do, how you can help, why your product is the best solution for them. Maybe even the best kind of litmus test of all is that people can accurately describe what you do to other people. If they can distill it and understand it and then tell it to someone else, then you really know that you have great positioning. And this is really hard. I mean, it's not an easy thing here, but it works.
Corey Haines:
This is ConvertKit's MRR growth and their total ARR. And they publish all their metrics publicly here, so I just literally grabbed right before this the latest ARR metric here. But they decided really early on that in order to grow, the need to really focus in on a specific type of customer, they need to position themselves for someone and for something in specific. And this revenue chart really nicely illustrates the point in time when they decided to position themselves as the email marketing software for creators. So instead of just generalizing and targeting everyone, they focused on bloggers and podcasters and video creators and course creators. And as you can see, they've had some amazing growth, $26 million in annual recurring revenue.
Corey Haines:
Clubhouse, the software project management software. They knew this from the beginning as well, and they actually went to market as the project management app for software development teams. They're also doing very well, had really nice growth. So they've only focused on software engineers and product managers at tech companies. And now, instead of just naming off your usual project management features, which are a dime a dozen these days, they can talk super specifically about features built just for software teams and how it helps them specifically with their workflows and streamline their processes.
Corey Haines:
UpLaunch built a marketing automation platform just for gyms. They're also doing very well. But again, they're specifically targeting gym owners. People can self-select. I come to the site and I immediately know that this is not for me. A fitness CRM, I don't need a fitness CRM. But a gym owner comes and is like, wow, I could see this working, interesting. Now I don't have to go do all these crazy workarounds, and this is built specifically for me. And all the things that they're showing me are exactly tailored to all the things that I do to market my business every day.
Corey Haines:
So, make sure that you're telling a compelling story crafted just for your customers that positions yourself as the best option for them. And then be able to back that up with evidence as well. You have to be able to make sure that people understand why you are the best solution for them. And if there isn't a story there, right then you know you have a problem with the product. But normally, there's some sort of unique advantage.
Corey Haines:
And there's a really simple process, I highly recommend going through April Dunford's Obviously Awesome, who I quoted in the beginning here about turning turns into fertilizer. But these are some of the major steps that takes people through, which is one, you form a positioning team. So there's the old saying, the best way to kill something off is through committee. And so, you need to just have a handful of people you can trust to go through this with. Let go of your old positioning baggage. Don't call yourself a CRM anymore, just try to start with a blank slate, essentially. Understand who loves your product, again, who is this for? Also list your true competitive alternatives because competitors can also not be, it's not just other software products, it's also interns and people and spreadsheets and custom software. It's not just other companies.
Corey Haines:
Isolate the unique attributes and the features. So what does your product truly do that's different and that's unique and that you have an advantage for? Map those features to value. So what does that unlock for those people who use specifically targeted, whether it's creators or software development teams, or fill in the blank. And then find a market where a kind of frame of reference where you win. So, is it a market automation, is it a project management tool, is it email marketing software? You need to have something that gives people a way to think about you that makes things a little bit more clear.
Corey Haines:
Number three, copy pasting instead of copywriting. Let me explain what I mean about this. There are two main tools that you can use to write really effective copy. One is what other people have already said or written, and two is to use really proven formulas. I hate starting from scratch. I hate making things up on the fly. Copywriters are not, it's not about wordsmithing, it's not about coming up with these really funny quips or these really strong headlines. It's about using what other people already said and using formulas that you know are going to clearly and concisely communicate what you want to.
Corey Haines:
The secret that every great copywriter knows is that you really don't have to do all their copywriting yourself. You can get others to write it for you. And I don't really mean outsourcing. Again, I mean, using the exact words and phrases of your customers, and your partners, and close investors, potential customers. Quite literally, copying and pasting. And why is this? We'll go through a couple of formulas, but I think what you'll find is that people, all the great copywriting, it's in people's heads, you just have to unlock it.
Corey Haines:
So, you want to go through your customer interviews, again, with the transcripts, email threads, social media conversations, online research. And you want to start pulling out those best pieces. You want to go through your customer insights bank that you're collecting and pull out all the highlights, and really understand what are the words and descriptors and adjectives that people are using to describe our product. What is the pain that they are experiencing? What was the value prop that they are really triggered by?
Corey Haines:
Look at Basecamp, for example. By listening to their customers, they're able to pull out amazing copywriting using literally the exact words the customers use. They also showcase what customers said using social proof. It's much easier to just showcase what people think about it than to try to make it up on your own or come up with your own version of it. I love this. They talk about night and day, before switching to Basecamp, after switching to Basecamp. But they have a whole wall of people who are doing their copywriting for them, are doing the selling for them.
Corey Haines:
We use the exact words people use to describe how they feel about competitors for a consultant client of mine called SavvyCal. I was collecting my kind of customer insights bank and noticed this guy, Brett, shout out to Brett, if you're listening. And he said, "Calendly is 100 times faster to set up a meeting. That said, sending a Calendly link still feels weird. So many people resonate with it." I said, "That is weird. I do feel weird about this. This is kind of the strange power dynamic." So, guess what the headline is on SavvyCal now, sending your scheduling link shouldn't feel weird. And let me tell you, that's really resonated with people and I think it's working very well.
Corey Haines:
We also did this when comparing SavvyCal against Calendly. And again, we don't have to do all the talking here. We have people who are talking about Calendly, even people who are switched to SavvyCal from Calendly, and they're going to be able to use the words a lot better than I can. Unwritten taboo is something that I never could come up with myself, but thankfully, a customer offered this up on the Product Hunt's comment when we launched. He said, "The almost unwritten taboo of scheduling links has led me to apologetically asking if people are okay with me sending it." And so now he's saying that SavvyCal is the solution for it and he's really glad. But again, how would I know that unwritten taboo would be a really great analogy or metaphor for understanding of the power dynamics of scheduling links?
Corey Haines:
[Rami Satey 00:17:16] has done this forever. He uses the exact quotes of customers or people in his audience as headlines for his content and for his pages.
Corey Haines:
Number four is mental models and frameworks. So, mental models are simple thought processes or ways of visualizing how things work in reality. So, it's any sort of concept or framework or worldview that you carry around in your mind to help you interpret the world and understand the relationship between things. Again, how things work. So, think of them as kind of these mental in your toolbox, or shortcuts that you can use to get the best results. And really, mental models are useful because they help us simplify complex things so that we can kind of reason through them and make better decisions. And that's really the crux of doing your best work as a marketer of being strategic, of being able to think for yourself and be creative, is making better decisions repeatedly and avoiding bad decisions as well.
Corey Haines:
The source of all bad decisions, let me tell you, it's something that you're blind to. So the only way to eliminate the blind spots is to change your perspective, is to zoom out, is to look at things through a different lens. And mental models are the way that you change your perspective and like to be more objective. Usually, what happens when we're faced with a decision of which channels to invest in, who to hire, what to write, etc, is we either do whatever's easiest. Two, we either use our instincts or our gut, and kind of take an educated guess. Or three, we actually use an incorrect mental model that we've developed.
Corey Haines:
When you think about it, all of these are actually very risky ways of making a decision of choosing what to do. Copying someone else could result in a lawsuit or negative press. Your instincts could be completely wrong, it's possible. Using incorrect mental models could actually leave you worse off than you were before. And let me give an example of this really quick. A lot of marketers make decisions based on asking themselves, well, what would I want? And this might work if you're very similar to your customers, or if you are a customer.
Corey Haines:
But what if you're not? You can have a completely different buying behavior, beliefs, values, backgrounds, skills, circumstances, way of thinking and seeing the world. Plus, how do you argue with another marketer or another person on the team who uses that same logic of what would I want but gets to a completely different conclusion or makes a completely different suggestion? Who's right. How do you determine that? This mental model could be very disastrous for you. Let me tell you, it's not a really productive way of doing things.
Corey Haines:
So using correct mental models offers you a consistent way to get more information, better information, and then to make better decisions. So let me go through a few as an example, a couple of my favorites. One of them is the stages of awareness. Eugene Schwartz covered this in his classic book, Breakthrough Advertising, back in 1966. So this is not a new thing. It's also a good litmus test as well as how long has this idea or concept been around. Usually the longer, the better, the more kind of try to improve it is.
Corey Haines:
But he broke down prospect awareness into five distinct phases. So you have most aware. So your prospect already knows your product, they only need to know the deal. You have product aware, so your prospect knows what you sell but isn't sure if it's right for them quite yet. You have solution aware, so your prospect knows the results that he wants, but he's not sure if your product provides it. You have problem aware, so your prospect senses that they have a problem, but they don't know if there's a solution or not. And then you have completely unaware. So, they don't even know that they have a problem.
Corey Haines:
And marketing gets easier the further to this right on the spectrum that you are. Knowing which stage of awareness you're marketing to helps tremendously because then you can tailor the message to the right amount of awareness. For example, you can agitate the pain of problem aware prospects so they become curious about solutions and then enter into the solution aware phase. Now they're googling Zapier versus Integromat. Now you've got them if you're Zapier or if you're Integromat. Marketing looks very, very, very different in each state of awareness.
Corey Haines:
And it also explains a lot of the shortcomings of a lot of marketing campaigns, because if no one knows who you are, what problem you solve, they're not going to care about you. At the same time, if they know about you, and you're still talking about all the pains and let me tell you about, still introducing yourself, then you never get them over to actually selling your product or to actually being curious about the deal.
Corey Haines:
Another framework I use all the time is pain dream fix. People don't buy products, they buy better happier versions of themselves. This is so key. And so pain dream fix is basically, it says, you start with the pains and problems of your customer. You get into how and what they're doing is currently failing them and how frustrating that is. You reference a spreadsheet, a custom piece of software, a competitor, a broken process. And then you agitate that pain by showing people what they're losing. Maybe there's an undeniable shift in the market or a dissatisfaction with the status quo.
Corey Haines:
And then you paint a picture of a better world, you let them dream. You show them how others have alleviated these pains and found something that works for them. You talk about how it was built specifically for them, you can emphasize the dream by showing success stories and testimonials and case studies and making their future look more desirable, showing that there is a solution out there. And then you show how your product helps them fix their problems with the unique features and capabilities that enables them to make their dream a reality, to become the person they want it to be. You want to make the fix and the solution very attainable with clear instructions or steps, that there is hope to achieve what they want.
Corey Haines:
So the problem with most marketing copy and sales pitches isn't that it doesn't explain the product. It's that it doesn't explain who the product is for and why they should care about it. People need to know that this is for something like me. So, you sell the awesome person who can do crazy stuff like super Mario. You don't sell the mushroom that makes you into super Mario. So your product is just a piece of the story, it's the thing that enables people to become who they want to be and do what they want to do.
Corey Haines:
One more I'll show you is jobs to be done. And it really helps you understand why customers switch products and services. We vastly underestimate the costs of switching. You certainly need like a perfect storm. And there's these kind of forces that you can manipulate. One is that you can increase the push away so you show how bad their current product or existing thing is. This is kind of the pain part. Two, you can increase your product magnetism. You can show how well your product solves a problem. You can decrease the fear and uncertainty of change, so you can assure customers that switching is quick and it's easy. It will help them, it's concierge, onboarding, etc. And then you can decrease the attachment to the status quo. So you can remove customers' sort of irrational attachment to their current situation. You have to get people into motion.
Corey Haines:
And then if the problem with their current product and the attraction of the new product outweigh the existing habits and allegiances and anxiety and uncertainty of change, then you can get people to switch to your product. And then vice versa, if you can get people to not switch away from your product.
Corey Haines:
Okay, habit number five, keep a swipe file. If you don't already have a swipe file, you need to start building one as soon as possible. Its been one of the most integral parts to me growing as a marketer. Artists face a blank canvas, writers face a blank document, marketers face an empty page. But all three of them face and solve this problem in a very similar way. They steal. They swipe things. Steve Jobs liked to quote, "Good artists borrow, great artists steal," which I think was probably a misquote from Picasso, actually, he said, "Lesser artists borrow, great artists steal," but anyways, might be a misquote of something else, even, I don't know. The point remains, great artists select elements from other artists, and then they incorporate into their own with their own unique flair. So they're repurposing, they're remixing. It's not actually stealing. It's basically sampling, to use a music industry example here.
Corey Haines:
But a swipe file allows you to select elements from other people's marketing and remix it for your own marketing. It's a collection of examples that allows you to start from a place of inspiration instead of reinventing the wheel all the time, starting from scratch again. I hate starting from scratch, you don't have to do that. And by learning from others, you can even produce vastly better work than you would have come up with yourself, because there are already lots of great ideas out there, lots of great examples you can pull from.
Corey Haines:
One tool I'll mention right now is My Mind, it's a tool by Tobias van Schneider, who was the previous head design at Spotify. Basically, you can save anything and everything to your mind, an extension of your mind. It's a Chrome extension, they have a mobile app as well, it makes it really easy. It's all text-based and search-based, so it makes it super, super easy to keep a swipe file. Highly recommend it, it's just mymind.com. You can also make a notion doc. So we just spin up a database, call it swipe file. Notion also has a really great web clipper as a Chrome extension that we can just easily push things in. And then you can use a gallery view to then go through the swipe file. You can tag things, search for things. It makes it really easy as well with our mobile app to reference things on the go.
Corey Haines:
Email is also a great way. You can email things to yourself. I set up this kind of, this kind of clever way to basically create a filter for your own emails. So, if you create something like plus swipe file, for example, in the subject line or anywhere in the body, you can automatically archive it, apply a label to it, and the market is red. So it doesn't clutter up your inbox, but then you'll always have this label full of swipe file examples.
Corey Haines:
Apple Notes is also great. If you just kind of create some metadata here with tags, it makes it really easy to search for things. Or if you create a dedicated notebook to it as well. Apple Notes syncs between your phone and your computer so it makes that pretty seamless.
Corey Haines:
Okay, habit number six, and I got to wrap up here pretty quickly. But community is vastly more important than you realize. Join a community. Networking is kind of like the gross version of building valuable connections with people. Community is the good version of building valuable connections with people. And that's really at the heart of what I'm trying to get at. If you want to become a better marketer, it's pretty simple. Hang around other really smart marketers. They say that you're the average of the five closest people around you. So, get close to the smartest minds in marketing and then you're guaranteed to level up. You can learn through osmosis. Get feedback from what you're working on. You can brainstorm challenges, get your questions answered. It's basically your support group. You need to have someone, specifically a group of marketers who can really help you level up. It's kind of like a rising tide lifts all boats ideas. And you're a boat in that scenario.
Corey Haines:
To each their own, but personally, I really don't like Slack, I really don't like Facebook. That's why I personally built Swipe Files community on top of Circle. It's a great, fantastic platform, just going to mention that really quickly. Also nothing beats face-to-face interaction. Join meetup groups, do kind of virtual hangouts. I try to make a habit of meeting at least one new person a week, bare minimum. [inaudible 00:28:24] make friends with people. Build community. And this has come back. I've helped a lot of other people, a lot of people have helped me. And it's something that I regret not doing earlier and not doing more, so now I just keep investing into that.
Corey Haines:
There's also a great community on Twitter. If you follow #marketingtwitter, you can find lots of great people to follow, to engage with, and interact with, get to know, make connections, hop on a Zoom call. It's a fantastic community here on Twitter.
Corey Haines:
And seventhly and finally, borrow other people's audiences. Everyone always tries to build an audience from scratch. Again, I hate starting from scratch. The best marketers know that you can borrow other people's audiences. The biggest determining factor to building audiences is making the right connections. Getting people who don't know you to know you and pay attention to you. It's not trivial, it's pretty hard. It's kind of a chicken and egg problem when you're just starting out, especially it can be slow and grinding work, lots of experimentation to figure out what it's going to take. But the best way to circumvent that is by making friends with people who have audiences, and you borrow their audience.
Corey Haines:
The goal here should be to always grow your own platform. So, direct connection with your audience. You own and control your blog, your email list, you community, text message list, podcast, etc. And the way you do that is through rented platforms. So social media, online listings, public profiles, community profiles, external publications. And then the way you do that usually is through borrowed audiences, borrowed platforms. Other people's social media, other people's email lists, other people's blogs, other people's communities, other people's podcasts. You have to start there.
Corey Haines:
And there are three types of people who you can borrow their audience in one way or another. One is amplifiers. So people you and your audience admire. There's also allies, so people like you. And then there's friends. So people who are in your close direct network. But the goal should always be to borrow other people's audience. It's an amazing way. YouTubers knew this a long time ago when they did collaborations. Bloggers knew this when they did guest collaborations. Podcasters know this when they do a podcast swap. It's a fantastic strategy and something that I don't see people leverage enough.
Corey Haines:
For example, Baremetrics has really helped pioneer the open startups movement. Buffer and ConvertKit were huge amplifiers for Baremetrics by sharing their Baremetrics dashboard publicly. Same with ConvertKit. Again, they grew from $100,000 in MRR to over $600,000 in MRR by doing 150 webinars in one year with their affiliates. So they got their customers, bloggers and creators, influencers in the space to talk about what was working for them, and then share that with other bloggers and creators. And so, they borrowed from their customers. They made their customers affiliates and evangelists amplifiers for themselves, who all had the attention of more potential customers. And it was a virtuous cycle. It was a flywheel that really worked well for them.
Corey Haines:
So, to recap here really quickly, the seven habits of highly effective marketers. One is customer research, really gets to know your customers. Two, positioning, figure out who your product is for and why they should care about it. Have a really compelling story about why your product or service is the best for your customers. Three is copy pasting instead of copywriting. Again, use proven frameworks and formulas and the words of your customers. Four is mental models and frameworks. It makes your life a lot easier to see the world in the correct way to make better decisions. Number five is to keep a swipe file for inspiration. Don't start from scratch. Number six is to join a community. You need that support system. The people who can help you level up as a marketer. And seven is to borrow other people's audiences.
Corey Haines:
So thanks a lot. I really appreciate you tuning in with me. You can find me at swipefiles.co, my personal website, coryhanes.co. Probably the best place is just on Twitter, so I'm @CoryHainesco on Twitter, and I appreciate you tuning in.
