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Unlock the next 4 modules of the Product Led Growth Certificate ā„¢ Program to learn how to build product that sells itself.
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About This Course

The emergence of the Product-Led Growth model has forever changed how we build, sell, and deliver software products to our target market. This try-before-you-buy model has also demanded that we change the way we operate a software business. One of these ways - and the focus of this post - is the way in which we qualify our ā€œleads.ā€

In this course, youā€™ll learn:

  • What is the first step in identifying a PQL
  • What are some examples of good PQL definitions?
  • How to identify what a PQL is for your business

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Wes Bush
Wes Bush
Founder of ProductLed and bestselling author of Product-Led Growth.

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