Communicating your value is the unshakeable core of a successful product-led growth strategy. If you have simple pricing tiers and plans, users will upgrade on their own. If you have complicated pricing or users have to reach out to understand your “unique” pricing model… game over, you’ve lost a ton of sales you didn’t even know you could win.
In this course, we’ll cover:
- Which pricing mistakes you need to avoid
- Which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability
- Why your pricing model and customer acquisition model are like an arranged marriage
- An exercise that helps you determine what is the best metric for your organization to charge by
- How to take a data-driven approach to understanding your pricing metrics (it’s nowhere near as hard as it sounds)
- Real-life “do this, not that” examples from companies like Wistia, Paypal, Stripe, and ProfitWell ...and more
