Join the next cohort of the PLG Certificate Program. Application closes Feb 1.

What Our Alumni Are Saying.

Vladimir Kovalskiy

CEO and Co-Founder, Medesk
After this course, we’ve achieved an increase of 1% of additional MoM growth. And we have just scrapped the most low hanging fruits. This course was very practical, no bull.

Joe Razza

VP of Product, KnowledgeHound
This program has armed me with the frameworks, tactics and understanding of how the many parts of the business all contribute to becoming successful at implementing a PLG strategy. 

Claudia Zuniga

Customer Experience Manager, JungleScout
This course was incredible! We are still building our way to product-led and having this group and this experience is going to be of immense help as we lead with change inside our org.

Phil Tarnowski

Director of Product Management, Elate
This has been the most valuable certification program. As head of product at a six-person startup, this course has been critical for me to take a step back and evaluate where we are as a product.

Allison Wilbur

Director of Customer Success, LiquidPlanner
This program has helped me convince my company that a PLG model is the way to go. Our CEO, board, and team are aligned towards this transition. This is a huge step in the right direction. Thank you!

Phil Tarnowski

Angel Investor and VP, Stripes
I was worried it would be too conceptual and high-level initially, but really like that there were a lot of tactical tips and processes to model after. Thank you for putting together this course.
Chris Gimmer

Christopher Gimmer

CEO, Snappa
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.

Kristi Gibson

Product Marketing Manager, 7shifts
One of the biggest wins after this course was that we were able to reduce seven steps in our onboarding, which increased our activation rate!

Chris Jackson

Chief Product Officer,
If I were to quantify the impact of the investment of this, it's really around adding confidence and clarity in our strategy.
Tricia Lee McNab

Tricia Lee McNabb

Data Robot
I've been looking for 'my people' and have certainly found them within your community and this class. You've certainly been able to fill a gap.
Ginger James

Ginger N. James

Taking this course with my team helped us understand how moving from a sales-led to a product-led approach impacts each area of the business. It also gave us a common language to speak as we navigate the transition.

Mike Prgin

It's not just reading about product-led growth, it's actually doing it – and that was the real value of the course. Our conversion rate from free to premium literally doubled in the month after launch.
Some of the Companies That Train Their Teams at Product-Led Institute.

Join the Product-Led Growth Certificate Program

Learn tried and true  techniques for using your product as a growth engine for your business. In addition to covering every topic below, we'll give you today's best practices, real-life case studies, and templates so that you can immediately apply the concepts you learn and start seeing results.
Apply Now