New Book: Launching August 2024
Take the Proven Path to $10M+ ARR
Introducing a simple, step-by-step system for bringing your SaaS to 8 figures and beyond in ARR. Without a sales team.
Based on scaling 324+ software companies.
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Struggling to scale your MRR?
You’re not alone.
Whether you’re curious about product-led growth or have tried implementing it in the past, there’s one thing that most companies get wrong:
And that’s thinking product-led growth is a silver bullet. A cure-all.
But slapping on a free trial or premium tier doesn’t guarantee you’ll join the likes of Slack, Miro, Google, and OpenAI as the world’s most successful product-led companies.
Introducing a simple system for scaling your SaaS to 7, 8, even 9 figures in ARR
Composed of 9 unique elements, this system enables any SaaS founder to build an unshakeable foundation for scaling their self-service revenue into the millions. And we’ve now boiled it down into a simple, step-by-step system for you
in our new book, Product-Led: Turn Your Product into a $100M Growth Engine.
What are the 9 key elements of a strong product-led organization and how to implement each one, step by step
How to design a generous free trial plan that lets users taste the value of your product without giving *everything* away
Which clues you need to look for to identify your best-fit (and most likely to pay) users
What you need to put on your home page to wildly increase sign ups
What “the first strike” principle is and how to use it to help users see value in your product within 7 minutes
How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them
How to design and scale a high-performance team by setting the right accountability and standards.
How to benchmark your progress and identify bottlenecks so you can tackle them head-on and scale your growth
What are the 14 moats you can use to hone your strategic differentiation and build a long-term competitive advantage
How to zero in on your “upgrade promise” so that upgrading to paid is a no-brainer
Which metrics you should really be tracking to assess your progress (not all data is created equal)
And so much more!
About The Author
Hi, I'm Wes Bush 👋
Founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself.
The team and I are honored to have guided 324+ SaaS companies to break through their revenue plateaus using product-led growth – to collectively drive $1B+ in revenue.
And after tracking our learnings over the past 5 years, we’ve boiled down the 9 key elements that make up the foundation of the world’s most successful product-led companies.
So that any SaaS founder can implement them and scale from thousands to many millions in ARR.
Enter Your Email to read the first 3 chapters for free
This book is the go-to manual for building a successful product-led business.
Esben Friis-Jensen
Co-founder
