User onboarding is one of the most crucial elements of a product-led growth strategy. In this insightful episode of the ProductLed Podcast, Joshua Waldman and Trevor Hatfield from Inturact, share their process of mapping out the user onboarding journey.
They also provide insight into how you can approach team alignment, and the key metrics companies should monitor during the entire process based on their years of experience helping Silicon Valley and Fortune 500 companies increase their revenues by as much as 200%.
Key Takeaways
[1:10] The Origin Story Of Inturact
[2:30] A Sample User Onboarding Map
[3:15] The Three Most Important Metrics
[6:25] What Happens When Companies Don’t Have A Plan
[9:05] Where Does User Onboarding Even Begin And End
[14:50] Understanding The Difference Between User Onboarding Vs. Customer Onboarding
[16:40] Inturact’s Secret Ingredient
[25:00] Diving Into A Case Study With Inturact
[28:30] Final Tips For Aligning Your Teams
About Trevor Hatfield
Trevor Hatfield is the CEO of Inturact whose focus is to align your web-marketing with your sales objective using the latest methodologies and technological solutions to expand your reach, build your brand, and increase your revenue. Inturact has run successful campaigns for startups up to fortune 500 brands. Trevor’s specialties cover SaaS & Product Marketing, Inbound Marketing, Growth Hacking, Web Design Development, Content Marketing, Graphic Design and Data Analysis – everything you need to turn your web presence from an immovable object to an unstoppable force.
About Joshua Waldman
Joshua Waldman is currently the Client Account Manager of Inturact. With more than 13 years as an entrepreneur and product leader, his passion for product management and customer empathy has driven him to write a For Dummies book, self-publish, and contribute to publications like Forbes and HuffPost.
Guest Resources:
Check out Trevor’s socials!
Twitter: https://twitter.com/trevorhatfield
Check out Joshua’s socials!
Linkedin: https://www.linkedin.com/in/joshuawaldman
Learn more about Inturact:
Inturact Website: https://www.inturact.com
