But being excited about product-led growth is one thing. Actually implementing it in your own organization? That’s a whole new ball game.
Before you can even get started, you have to figure out:
This isn’t an overwhelming “knowledge dump” like a self-paced, on-demand-only course.
The Product-Led Growth Certification Program is a 6-week hands-on program with a live cohort of like-minded peers. And it gives you all the proven processes and frameworks you need to build + grow a successful product-led business, including:
So if you want to fast-track your company’s switch from sales-led to product-led, or to gain the skills you need to drive product-led growth for your own clients:
This course will give you the growth skills, knowledge, processes, and frameworks to confidently build and grow a product-led business.
🗓 THURSDAY, APRIL 22nd, 2021 AT 12PM - 1 PM EST
In this live session, you’ll:
🗓 THURSDAY, APRIL 29th, 2021 AT 12:00 PM - 1:30 PM EST
In this live workshop, you’ll:
🗓 THURSDAY, MAY 6th, 2021 at 12:00 PM - 1:30 PM EST
In this live workshop, you’ll:
🗓 THURSDAY, MAY 13th, 2021 AT 12:00 PM - 1:30 PM EST
In this live workshop, you’ll:
🗓 THURSDAY, MAY 20th, 2021 AT 12:00 PM - 1:30 PM EST
In this live workshop, you’ll:
🗓 THURSDAY, MAY 27th, 2021 AT 12:00 PM - 1:00 PM EST
In this live session, you’ll:
Here’s the big deal about product-led growth:
It lets you grow your software business no matter what the economy looks like.
The way we buy and sell sunglasses, clothes, jewelry, and even food has changed. We expect to try before we buy - even when we buy online. And this has impacted on the way we buy and sell software.
With product-led growth, no longer is your product’s true value gated behind a sales team and a thick contract. Now, the users, the ones closest to your product, have the power to influence buying decisions up the chain of command.
Product-led puts your users in the driver’s seat and gives them a chance to have precious “Aha!” moments and fall in love with your product before paying for it.
And it’s this exact approach that lets you grow a business where hundreds (even thousands) of customers can sign up, onboard, achieve value, and upgrade from a free plan to a paid one without ever contacting sales.
Imagine what that could do for your business.
And this is not only possible, but probable when you implement a successful product-led growth strategy.
We know this because we’ve helped software companies, large and small, leverage their product to skyrocket their growth and revenue in ways they never imagined possible.
Unlike the free Slack community, the Product-Growth Certification Program participants get a ton of exclusive content and direct access to product-led experts, instructors, and mentors in the private group. This includes exclusive invites to live workshops, 1:1 support, weekly deep dive sessions, and all the on-demand lessons.
The Product-Led Growth book covers many elements of what goes into building a product-led business.This certification program helps you turn theory into practice. If you’re not sure if it's right for you, then we recommend starting with the book or the Product-Led Growth Fundamentals Course.
It doesn’t matter whether you have 1-3 years or 5+ years of experience in software, marketing, growth, product, customer success or user design. This highly practical, zero-fluff membership program will give you the knowledge and skills to become a product-led growth expert and confidently implement product-led growth strategies in your company or for private clients. You’ll learn the exact same principles, methodology, and practical techniques that have powered Slack, Dropbox, Zoom, and Canva's incredible rise to success.
Because the Product-Led Growth Certification Program comes with both theory and practical training, ongoing weekly sessions and live feedback sessions, many companies choose to reimburse their employees for it.. Every company has a different policy regarding education and professional development, so check with your manager or HR department first. Here are some helpful community resources on getting reimbursement approved at your company.
If your company would like to purchase 3 or more seats for your team, please have every member who you'd like to take the program apply. If your team is accepted, there will be an option for you to Accept your Offer of Admission where you can take advantage of the team pricing of $1,799 per seat. If you have any questions simply book a meeting with our team.
The best way to contact us is by email. Send us your question (with “PLG Certification Program” in the subject line) courses@productled.com and we will reply to you ASAP.