Get Certified

Your shortcut to building the world's next successful product-led business.

Learn how to build and grow a product-led business inside the live 6-week Product-Led Growth Certification Program (starts April 22nd)
PLG Certification Video with Wes Bush
Companies that train their teams at ProductLed include:
mixpanel logo

You know “product-led growth” isn’t just a buzzword.

Because going “product-led” has been the skeleton key to unlocking explosive growth for the world’s most admired software companies — from Netflix to Dropbox, Hubspot, Atlassian and beyond.

But being excited about product-led growth is one thing. Actually implementing it in your own organization? That’s a whole new ball game.

Before you can even get started, you have to figure out:

  • Should you offer a free trial or freemium plan?
  • Which features do you give away for free?
  • Which features do you hide behind a paywall?
  • How do you price things so users are happy to upgrade?
  • How do you improve onboarding so more users experience your product’s true value?
And this is just the beginning of the rabbit hole...

This is why we created the Product-Led Growth Certification Program.

This isn’t an overwhelming “knowledge dump” like a self-paced, on-demand-only course.

The Product-Led Growth Certification Program is a 6-week hands-on program with a live cohort of like-minded peers. And it gives you all the proven processes and frameworks you need to build + grow a successful product-led business, including:

  • 6 live workshops walking you through the 6 core elements of product-led growth (with practical advice and steps on how to implement them)
  • Immediate unlimited access to 35+ on-demand lessons covering PLG essentials
  • All the templates, processes, and cheat sheets you need to make applying what you’ve learned MUCH easier
Along with two months of access to:
  • Unlimited real-time feedback on your work and progress from Wes Bush, Ramli John, and other product-led experts
  • Action-packed weekly live sessions (on top of the regular workshops) with leading industry experts such as Eric Keating, Jacqueline Cook, Patrick Campbell, and more

So if you want to fast-track your company’s switch from sales-led to product-led, or to gain the skills you need to drive product-led growth for your own clients:

DON'T try it on your own and:
  • Spend months reading countless blog posts and bingeing on free webinars, Netflix-style, until your eyes glaze over
  • Scour Facebook group threads hoping you might get lucky and someone will have already shared the exact advice you’re looking for
  • Waste another minute second-guessing what you need to do and how to do it so it doesn’t blow up in your face
DO apply to get:
  • 6 weeks of done-with-you classes and live workshops
  • 35+ on-demand lessons covering all the essentials of product-led growth
  • 6 weeks of support and one-on-one advice from your instructors, mastermind peers, and “been-there-done-that” industry leaders
  • All the frameworks, processes, cheat sheets, and practical tools you need to build and grow a successful product-led business

What you get with the Product-Led Growth Certification Program.

This cohort-based program is the perfect balance of skill-building + direct guidance to help you build and grow a solid product-led business:

6-Week Live Cohort-Based,
Hands-On Program

Apply the product-led growth strategy to your business in six weekly interactive, hands-on workshops. Receive a Product-Led Growth Certificate when you pass the final exam.

Unlimited Real-Time Support to Gain Clarity on Your Work for 6 Weeks

Receive concrete feedback on your toughest challenges and have your most burning questions answered inside the exclusive cohort support group with Wes, Ramli and the ProductLed team.

35+ On-Demand Product-Led 
Growth Lessons 

Get unlimited access to more than 35 on-demand lessons to help you build and grow a product-led business, whether as a founder or as a key team member of your organization.

Weekly Expert Q&A and
Deep-Dive Sessions 

Go behind the scenes with leaders from some of the world’s most successful product-led businesses (think: HubSpot, Notion, Drift, and more) and see exactly how they turned their product into a powerful growth engine.

What our graduates are saying.

Chris Jackson

Chief Product Officer at Thomas.co
My team and I gained confidence and clarity on our company's product-led strategy.
Chris Jackson Testimonial

Heather Hannson

Director of Product, Docket
The ProductLed courses gave my team a fresh perspective to grow our business.
Heather Hannson Testimonial

Etienne Luneau

Head of Business Operations, Algolia
I got the tools and skills to drive product-led growth within my organization.
Etienne Testimonial

Vladimir Kovalskiy

CEO and Co-Founder, Medesk
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Vladimir Testimonial

Kristi Gibson

Product Marketing Manager, 7shifts
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hannson Testimonial

Wyatt Tucker

Growth Operations Manager, Mixpanel
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Wyatt Testimonial
Claudia Zúñiga

Claudia Zúñiga.

Customer Experience

This course was incredible! It's given my team immense help and confidence as we lead the change to become product-led inside our org.


What's included in the Product-Led Growth Certification Program.

This course will give you the growth skills, knowledge, processes, and frameworks to confidently build and grow a product-led business.

In just six weeks, you'll be able to:

  • Confidently lead the change from sales-led to product-led via a proven, step-by-step process
  • Encourage everyone across your entire business to get on board and adopt a product-led, user-focused mindset
  • Confirm which product-led model will be the best fit to drive the best results for your organization
  • Create a successful MVP version of your product-led model
  • Help your organization avoid some of the most painful bottlenecks during this transition
  • Receive guidance and support from like-minded peers who are also going through the same organizational challenges as you are
See the full curriculum below to discover how you’ll do it ↓

Here's the full breakdown of the schedule.

Week 1: Program Kickoff + Foundational Thinking.

🗓 THURSDAY, APRIL 22nd, 2021 AT 12PM - 1 PM EST

In this live session, you’ll:

  • Learn the core best practices of product-led growth
  • Find out how you can maximize your results with the certification program
  • Attend a (fun!) kickoff call with fellow cohort participants
  • Have a small-group discussion on why now is the best time to be product-led and start getting ideas on how to work through some of the organizational challenges or roadblocks you might be facing
  • Get a detailed overview of the program roadmap
  • Meet your exclusive mastermind group

Week 2: Identify The Best Product-Led Model For Your Company.

🗓 THURSDAY, APRIL 29th, 2021 AT 12:00 PM - 1:30 PM EST

In this live workshop, you’ll:

  • Learn the framework to help you determine which product-led model will perform best for your business
  • Identify if a freemium, free trial, or hybrid approach will perform best for your business
  • Learn common mistakes and pitfalls to avoid when selecting a product-led model
  • See real-world examples from companies like Tettra, Outsystems, and HubSpot

Week 3: How To Truly Understand Your End-Users.

🗓 THURSDAY, MAY 6th, 2021 at 12:00 PM - 1:30 PM EST

In this live workshop, you’ll:

  • Learn how to get your entire team on board to help users become successful
  • Gain a deeper understanding of your end-users’ goals, desired outcomes, and anxieties
  • Determine what success looks like for different market segments using your products
  • Identify the role every team member plays in a product-led organization

Week 4: Choosing The Best Monetization Strategy.

🗓 THURSDAY, MAY 13th, 2021 AT 12:00 PM - 1:30 PM EST

In this live workshop, you’ll:

  • Learn which of the 4 most common SaaS pricing strategies is the ONLY one with long-term viability
  • Why your pricing model and customer acquisition model go hand-in-hand
  • A foolproof exercise that helps you determine the best metric for your organization to charge by
  • How to take a data-driven approach to understanding your pricing metrics (it’s not as hard as it sounds)
  • Real-life “do this, not that” examples from companies like Wistia, Paypal, Stripe, and ProfitWell

Week 5: Build Your Straight-Line Onboarding.

🗓 THURSDAY, MAY 20th, 2021 AT 12:00 PM - 1:30 PM EST

In this live workshop, you’ll:

  • Analyze and identify the common bottlenecks in user onboarding processes
  • Help new users experience the value of your product in the shortest amount of time
  • Learn how to boost your user activation rate, and eliminate "busy work" in your current onboarding process

Week 6: Wrap-Up and Final Exam.

🗓 THURSDAY, MAY 27th, 2021 AT 12:00 PM - 1:00 PM EST

In this live session, you’ll:

  • Summarize everything you’ve learned so far from the program
  • Receive instructions to complete the final exam
  • Learn how to get further product-led support and resources

Meet your instructors.

Wes Bush, Founder & CEO, ProductLed.

Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.

Ramli John, Managing Director, ProductLed.

Ramli John is the Managing Director at ProductLed, where he works with companies to accelerate their growth using PLG strategies. He is the author of the upcoming book EUREKA: How to Onboard New Users and Turn Them Into Lifelong Customers. Ramli lives in Toronto, Canada with his wife, Joanna, and two fluffy dogs.

Get up close with these product-led SaaS experts during live sessions.

Robbie Allan
Group Product Manager at Intercom
Maja Voje
Founder at GrowthLab
Blake Bartlett
Partner at OpenView
Andrew Capland
Head of Growth at Postscript
Megan Murphy
VP of Product at Hotjar
Al Chen
Solutions Architect at Coda
Yuval Karmi
CEO at Simpo
Ashton Rankin
Product Manager at Vidyard
Kevan Lee
VP of Marketing at Buffer
Brennan McEachran
Brennan McEachran
CEO and Co-founder at Soapbox
Todd Olson
CEO and Co-founder at Pendo
Andrea Saez
Product Growth at ProdPad

Wonder why everyone’s talking about it?

Here’s the big deal about product-led growth:

It lets you grow your software business no matter what the economy looks like.

The way we buy and sell sunglasses, clothes, jewelry, and even food has changed. We expect to try before we buy - even when we buy online. And this has impacted on the way we buy and sell software.

With product-led growth, no longer is your product’s true value gated behind a sales team and a thick contract. Now, the users, the ones closest to your product, have the power to influence buying decisions up the chain of command.

Product-led puts your users in the driver’s seat and gives them a chance to have precious “Aha!” moments and fall in love with your product before paying for it.

And it’s this exact approach that lets you grow a business where hundreds (even thousands) of customers can sign up, onboard, achieve value, and upgrade from a free plan to a paid one without ever contacting sales.

Imagine what that could do for your business.

And this is not only possible, but probable when you implement a successful product-led growth strategy.

We know this because we’ve helped software companies, large and small, leverage their product to skyrocket their growth and revenue in ways they never imagined possible.

Everything you get with the Product-Led Growth Certification Course.

A $16,000 value
  • 6-Weeks of proven-to-work frameworks, processes, and systems that will give you a repeatable, effective system that converts users into happy, paying customers. ($3,000 Value)

  • Unlimited real-time feedback on your work and progress from Wes Bush, Ramli John, and other product-led experts ($2,000 Value)

  • 35+ on-demand video lessons on all the PLG essentials to help you build and grow a product-led business. ($2,000 Value)

  • Live expert Q&A sessions each week where product-led experts answer your questions, give feedback on your work and help you improve. ($1000 Value)

  • Over-the-shoulder examples, so you get to see exactly how everything is done before doing it yourself. ($1,000 Value)

  • Worksheets & templates to help you flesh out successful campaigns and manage your account - the same resources I use on a daily basis. ($500 Value)

  • Certificate upon successful completion of the program so you can set yourself apart in a crowded job market. ($500 Value)

$1,999 USD Per Seat

For teams of 3 or more, the investment is $1,799 per seat.
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Allison Wilbur.

Director of Customer Success

This program has helped me convince my company that the PLG model is the way to go. Our CEO, board, and team are now aligned towards this transition.

Christopher Gimmer.

CEO and Founder

We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes that we learned from this course.


money-back-gaurantee

Try the Product-Led Growth Certification Program 100% Risk-Free!

We understand this certification program can be a considerable investment, but we are confident you will get enormous value out of it.

But here’s the deal – we’re not looking for “tire kickers.” We have no interest in offering all of our experience to those who just want to “window shop.” We’re going to assume you’re serious about putting 100% of your effort into this program. If you feel that we haven’t given you 100% of our effort in return, you get 100% of your purchase price refunded to you. It’s that simple.

This is a ZERO-risk opportunity. If this certification program doesn’t change your career, we don’t deserve your money.

FAQ.

How our program compares to a product consultant or agency.

Simply put, the cost of this program is a mere fraction of what an independent product consultant or agency would charge, plus the training and skills you learn will stay with you for a lifetime. This certification will improve your growth skills so you can confidently take the reins and drive product-led change — and results — for your business.
Product-Led Growth Certification
Consultant or Agency
Cost
$1,999 USD per seat
$60K+ USD per year
Time until results
6 weeks
Months to find and onboard a good contractor or agency. And they still need time to ramp up before showing results.
Risk
Our methods are proven to work. If you put in the work to implement them, you will get results.
Contracting a person or agency is, at best, a gamble. Do they have proven results with growing a company like yours?
Let’s face it, most online courses overpromise and underdeliver. If you expect to solve all of your problems around product-led growth by simply watching the lessons we’ve put together, you’re going to be disappointed. You are going to have to put in the hard work to implement what you’ve learned. But we want you to be successful, so we’ve made implementing the course as smooth as possible by giving you access to templates, worksheets, and even swipe files. PLUS you receive ongoing support from leading product-led experts, mentors, and peers to help speed things along. If you put in the time and effort to learn and implement, we’re confident you’ll get an incredible return on your investment.
The Product-Led Growth Certification Program is great for software founders looking to make the switch from sales-led to product-led, as well as those working in marketing, product, growth, UX/UI design, customer experience, and CRO who want to gain the theory and hands-on skills they need to confidently build and grow product-led businesses.
This program is for you if:
  • You’re ready to take action. You’re not looking to just “consume content,” you’re genuinely excited to take what you’ve learned and apply it, in real-life, ASAP.
  • You have relevant experience. If you’re a product, marketing, or growth practitioner with some work experience, you’ll feel comfortable with the concepts, frameworks, and skills taught in this program, and will master them easily.
  • You can commit to the training. If you can invest 3-5 hours each week to complete the coursework, supplementary materials, and participate in live weekly calls and feedback sessions, then you’ll 100% reap the rewards.
The Product-Led Growth Certification Program is not for those who:
  • Don’t have a user-focused mindset. If you aren’t genuinely curious in helping new users become truly successful with your product, this program won’t be a good fit for you.
  • You are searching for quick hacks. The strategies and tactics covered in this program require hard work to implement and long-term thinking.
  • You don't have product-market fit. This program is designed for those already working on products that have product-market fit, not for those who are just starting out.

Unlike the free Slack community, the Product-Growth Certification Program participants get a ton of exclusive content and direct access to product-led experts, instructors, and mentors in the private group. This includes exclusive invites to live workshops, 1:1 support, weekly deep dive sessions, and all the on-demand lessons.

The Product-Led Growth book covers many elements of what goes into building a product-led business.This certification program helps you turn theory into practice. If you’re not sure if it's right for you, then we recommend starting with the book or the Product-Led Growth Fundamentals Course.

It doesn’t matter whether you have 1-3 years or 5+ years of experience in software, marketing, growth, product, customer success or user design. This highly practical, zero-fluff membership program will give you the knowledge and skills to become a product-led growth expert and confidently implement product-led growth strategies in your company or for private clients. You’ll learn the exact same principles, methodology, and practical techniques that have powered Slack, Dropbox, Zoom, and Canva's incredible rise to success.

Because the Product-Led Growth Certification Program comes with both theory and practical training, ongoing weekly sessions and live feedback sessions, many companies choose to reimburse their employees for it.. Every company has a different policy regarding education and professional development, so check with your manager or HR department first. Here are some helpful community resources on getting reimbursement approved at your company.

If your company would like to purchase 3 or more seats for your team, please have every member who you'd like to take the program apply. If your team is accepted, there will be an option for you to Accept your Offer of Admission where you can take advantage of the team pricing of $1,799 per seat. If you have any questions simply book a meeting with our team.

The best way to contact us is by email. Send us your question (with “PLG Certification Program” in the subject line) courses@productled.com and we will reply to you ASAP.

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$1,999 per seat
Seats are limited. Applications close Friday, April 16th at 11:59 PM EDT.
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