Master Product-Led Growth This November.

Join the Product-Led Growth Certificate™ Program this November to start transforming your business from sales-led to product-led in just four weeks. Enrollment closes October 25th, 2021 and cohort starts November 2nd, 2021.

Apply Now

Grow like these successful product-led businesses

"A 5-10% increase in our activation rate resulted in a huge amount of ARR growth."

Wyatt Tucker

Growth Operations

Out With The Old - In With The New

Transform How You Sell Your Product.

Old Way

Visits Website

Has a qualification meeting with an SDR

Gets sent a contract

Has a demo

Gets passed to an Account Executive

Negotiate back and forth

Get onboarded with a customer success rep

Then use the product

New Way

Visits website

Signs up for free product

Experiences the value of the product

Upgrades to a paid plan without talking to anyone

How The Program Works.

Each week you cycle through 4 learning modes. It’s like a game... except when you win, your business makes more $$$

Deep Dive Training.

Not Fluffly Content

At the beginning of every week, you work through one to two hours of self-paced material covering actionable frameworks and proven systems for software companies that are proven to work.

Week 1

Product-Led Strategy

Gain clarity on why your business is going to be product-led

Define the company culture that will enable a product-led transformation

Gain clarity on why your business is going to be product-led

Week 2

Product-Led Model

Identify if a freemium, free trial, or hybrid model will perform best for your business

Learn what symptoms indicate that you’ve chosen the wrong product-led model

Decide which model fits your strategy best

Week 3

Product-Led Onboarding

Identify the common bottlenecks in the customer journey.

Help new users experience the value of your product in the shortest amount of time.

Boost your user activation rate, and eliminate "busy work" in your current onboarding process.

Week 4

Product-Led Monetization

Recognize the importance of value metrics to your product-led monetization strategy.

Evaluate the pricing models of top product-led companies.

Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.

Wes Bush

Founder & CEO

Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.

Ramli John

Managing Director

Ramli John is the Managing Director at ProductLed and bestselling author of Product-Led Onboarding: How to Turn Users Into Lifelong Customers. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.

Live (Action Packed) Workshops.

Not Put You To Sleep Lectures

Hop into live, interactive Zoom workshops with your cohort. During each 2-hour session on Tuesdays from 12-2pm EST, we’ll apply the concepts you’ve learned to real-life scenarios. Your hosts? Wes Bush and Ramli John from the ProductLed Team.

Connect With High-Caliber Peers.

Not Product-Led Wannabes

Transforming your business into a product-led powerhouse is more fun when you’re doing it alongside your peers. Throughout the week, you’ll have optional opportunities to hang out in breakout rooms, organize private meetups, or just chat inside your cohort’s private Slack group. Your cohort will include other smart, focused founders and growth leaders, like…

Shariel Nariman

Program Manager

Robbie Allan

Product Manager

Melanie Crissey

Product Marketing

Patrick Campbell

Founder & CEO

Real World Weekly Projects.

Not Boring Ass Homework

At the end of the week, you’ll have a chance to apply what you’ve learned to your company. Using focused worksheets and other resources, you’ll spend at least two hours a week on active learning. Through these projects, you’ll make actual meaningful progress every week.

Unlock Your Product's Full Potential.

Our alumni consistently unlock these benefits of Product-Led Growth. You can too.

Scale Faster Than The Competition

Wider Top of Funnel

Lower Customer Acquisition Costs

Faster Sales Cycles

Predictable Growth

Better User Experience

Become Product-Led Growth Certified

Enrollment for our Fall Cohort closes October 25, 2021.

Apply Now

Real World Results.

Wyatt Tucker

Growth Operations

Mixpanel

A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.

Chris Jackson

Chief Product Officer

Thomas International

My team gained confidence and clarity on our company's product-led strategy.

Etienne Luneau

Head Business Operations

Conveyor

I got the tools and skills to drive product led growth within my organization.

Vladimir Kovalskiy

CEO and Co-Founder

Medesk

With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.

Kristi Gibson

Product Manager

7shifts

We've dramatically improved our activation rate with the ProductLed courses.

Heather Hansson

Head of Product

Docket

The ProductLed courses gave my team a fresh perspective to grow our business.

Power up your whole team with Product-Led Growth

Want your entire team to take part in the program?
Book a time to chat with our admissions team to learn more.

It Takes a Team To Build a Product-Led Business

You’ll see more impact if you join the program as a team of 3 or more. It helps create a product-led culture, mindset, and momentum within your organization.

FAQs.

Is this program just for beginners?

In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.

You’ll learn not just WHAT to think about product-led growth, but HOW to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.

Who should join the Product-Led Growth Certification Program?

The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.

If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.

Who SHOULDN’T Join?

Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.

If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)

What Challenges Will This Program Help Us Overcome?

Here’s a non-exhaustive list of challenges that past and current PLG students have arrived with (and overcome):

Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic)
Integrating product-led growth and sales-led growth to create a hybrid model
Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up
Struggling to identify and prioritize opportunities for growth
And a whole lot more

How is This Training Different From The Book On Product-Led Growth?

TL;DR: the book teaches you the theory. The program pushes you to take action.

The Product-Led Growth book covers many elements of what goes into building a product-led business. This certification program turns theory into practice. Still not sure if it's right for you? We recommend starting with the book or the free, 57-minute Product-Led Growth Fundamentals Course.

How Much Does It Cost?

$1,999 per person (see team pricing below). It’s an investment in the future of your business — not just your revenue, but the way your team operates, and your ultimate growth goals.

Do You Have Pricing For Teams?

Our team pricing for teams of three or more is $1,799 per seat. This discount is automatically applied when you get accepted and purchase three or more seats for the program.

How Can I Contact ProductLed?

The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to courses@productled.com and we will reply to you ASAP.