Master Product-Led Growth.

Join the Product-Led Growth Certificate™ Program this November to start transforming your business from sales-led to product-led in just four weeks. Enrollment for our Fall cohort closes October 25, 2021. 
"A 5-10% increase in our activation rate resulted in a huge amount of ARR growth."
Wyatt Tucker
Growth Operations
mixpanel logo
Out With The Old - In With The New

Transform How You Sell Your Product.

The Old Way
The New Way

Website Visit
Visits Website
Sign up
Sign up for a demo request
Has a qualification meeting
with an SDR
Account Executive
Gets passed to an Account Executive
Product Demonstration
Has a demo
Product Use
Then use the product
Onboarding Customer
Get onboarded with a customer success rep
Negotiate back and forth
Gets sent a contract

Visits website
Signs up for free product
Experiences the value of the product
product-led sale
Upgrades to a paid plan without talking to anyone

How the Program Works.

The Product-Led Growth Certificate™ Program is a high-input, high-ROI training that offers 4 different ways to learn.

Deep Dive Training. 
Not Fluffy Content

At the beginning of every week, you work through one to two hours of self-paced material covering actionable frameworks and proven systems for software companies that are proven to work. Click around to see what you’ll learn each week —>
Week 1
Week 2
Week 3
Week 4

Product-Led Strategy

Check Square
Gain clarity on WHY you want to run a product-led business
Check Square
Define the company culture that will enable your product-led transformation
Check Square
Create the ideal PLG team and organization

Product-Led Model

Check Square
Identify if a freemium, free trial, or hybrid model will perform best for your business
Check Square
Learn what symptoms indicate that you’ve chosen the wrong product-led model
Check Square
Decide which model fits your strategy best

Product-Led Onboarding

Check Square
Identify the common bottlenecks in the customer journey.
Check Square
Help new users experience the value of your product in the shortest amount of time.
Check Square
Boost your user activation rate, and eliminate "busy work" in your current onboarding process.

Product-Led Monetization

Check Square
Recognize the importance of value metrics to your product-led monetization strategy.
Check Square
Evaluate the pricing models of top product-led companies.
Check Square
Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.

Wes Bush

Founder & CEO

Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.

Ramli John

Managing Director

Ramli John is the Managing Director at ProductLed and bestselling author of Product-Led Onboarding: How to Turn Users Into Lifelong Customers. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.

Live (Action-Packed) Workshops. Not Put You to Sleep Lectures

Hop into live, interactive Zoom workshops with your cohort. During each 2-hour session, we’ll apply the concepts you’ve learned to real-life scenarios. Your hosts? Wes Bush and Ramli John from the ProductLed Team.

Connect With High-Caliber Peers. 
Not Product-Led Wannabes

Transforming your business into a product-led powerhouse is more fun when you’re doing it alongside your peers. Throughout the week, you’ll have optional opportunities to hang out in breakout rooms, organize private meetups, or just chat inside your cohort’s private Slack group. Your cohort will include other smart, focused founders and growth leaders, like…

Real-World Weekly Projects. Not Boring Ass Homework

At the end of the week, you’ll have a chance to apply what you’ve learned to your company. Using focused worksheets and other resources, you’ll spend at least two hours a week on active learning. Through these projects, you’ll make actual meaningful progress every week.

Unlock Your Product's Full Potential.

Our alumni consistently unlock these benefits of Product-Led Growth. You can too.
Scale faster than the competition
Dominant growth engine
Wider top of funnel
Attract 20-30% more signups*
Lower customer acquisition costs
Reduce CAC by over 300%*
Faster sales cycles
Close deals in half the time*
Predictable growth
Scale with confidence
Better user experience
Delight more users

Become Product-Led Growth Certified.

Apply to join. Enrollment for our Fall Cohort closes October 25, 2021
Apply Now

Real World Results.

Join more than 300+ founders, product, marketing and growth leaders
who put in the time and effort & are now reaping the revenue rewards.
Wyatt Tucker
Growth Operations
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Chris Jackson
Chief Product Officer
Thomas International
My team gained confidence and clarity on our company's product-led strategy.
Etienne Luneau
Head Business Operations
I got the tools and skills to drive product led growth within my organization.
Vladimir Kovalskiy
CEO and Co-Founder
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Kristi Gibson
Product Manager
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hansson
Head of Product
The ProductLed courses gave my team a fresh perspective to grow our business.


In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.

You’ll learn not just WHAT to think about product-led growth, but HOW to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.
The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.

If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.
Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.

If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)

Here’s just a few of the challenges that past and current PLG students have arrived with (and overcome):

1. Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic)
2. Integrating product-led growth and sales-led growth to create a hybrid model
3. Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up
4. Struggling to identify and prioritize opportunities for growth
5. And a whole lot more

TL;DR: the book teaches you the theory. The program pushes you to take action.

The Product-Led Growth book covers many elements of what goes into building a product-led business. This certification program turns theory into practice. Still not sure if it's right for you? We recommend starting with the book or the free, 57-minute Product-Led Growth Fundamentals Course.
$1,999 per person (see team pricing below). It’s an investment in the future of your business — not just your revenue, but the way your team operates, and your ultimate growth goals.
Our team pricing for teams of three or more is $1,799 per seat. This discount is automatically applied when you get accepted and purchase three or more seats for the program.
The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to and we will reply to you ASAP.

Master Product-Led Growth.

Apply Now
Spots are limited, and cohorts open only 3-4 times per year.

Paul Sullivan

Managing Director, Digital Bias

This course has woken me up. Now, I feel confident that I can go implement a product-led strategy in my business.