Join the Product-Led Growth Certificate™ Program this November to start transforming your business from sales-led to product-led in just four weeks. Enrollment for our Fall cohort closes October 25, 2021.
"A 5-10% increase in our activation rate resulted in a huge amount of ARR growth."
Out With The Old - In With The New
Transform How You Sell Your Product.
The Old Way
The New Way
Sign up for a demo request
Has a qualification meeting with an SDR
Gets passed to an Account Executive
Has a demo
Then use the product
Get onboarded with a customer success rep
Negotiate back and forth
Gets sent a contract
Signs up for free product
Experiences the value of the product
Upgrades to a paid plan without talking to anyone
How the Program Works.
The Product-Led Growth Certificate™ Program is a high-input, high-ROI training that offers 4 different ways to learn.
Deep Dive Training. Not Fluffy Content
At the beginning of every week, you work through one to two hours of self-paced material covering actionable frameworks and proven systems for software companies that are proven to work. Click around to see what you’ll learn each week —>
Gain clarity on WHY you want to run a product-led business
Define the company culture that will enable your product-led transformation
Create the ideal PLG team and organization
Identify if a freemium, free trial, or hybrid model will perform best for your business
Learn what symptoms indicate that you’ve chosen the wrong product-led model
Decide which model fits your strategy best
Identify the common bottlenecks in the customer journey.
Help new users experience the value of your product in the shortest amount of time.
Boost your user activation rate, and eliminate "busy work" in your current onboarding process.
Recognize the importance of value metrics to your product-led monetization strategy.
Evaluate the pricing models of top product-led companies.
Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.
Founder & CEO
Wes Bush is the founder and CEO of ProductLed. He is the bestselling author of Product-Led Growth: How To Build a Product That Sells Itself and is one of the most sought-after product experts in the world. Wes is passionate about working with teams around the globe to turn their product into a powerful growth engine. Wes lives in Toronto, Canada.
Ramli John is the Managing Director at ProductLed and bestselling author of Product-Led Onboarding: How to Turn Users Into Lifelong Customers. An educator at heart, he has helped train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
Live (Action-Packed) Workshops.Not Put You to Sleep Lectures
Hop into live, interactive Zoom workshops with your cohort. During each 2-hour session, we’ll apply the concepts you’ve learned to real-life scenarios. Your hosts? Wes Bush and Ramli John from the ProductLed Team.
Connect With High-Caliber Peers. Not Product-Led Wannabes
Transforming your business into a product-led powerhouse is more fun when you’re doing it alongside your peers. Throughout the week, you’ll have optional opportunities to hang out in breakout rooms, organize private meetups, or just chat inside your cohort’s private Slack group. Your cohort will include other smart, focused founders and growth leaders, like…
Real-World Weekly Projects. Not Boring Ass Homework
At the end of the week, you’ll have a chance to apply what you’ve learned to your company. Using focused worksheets and other resources, you’ll spend at least two hours a week on active learning. Through these projects, you’ll make actual meaningful progress every week.
Unlock Your Product's Full Potential.
Our alumni consistently unlock these benefits of Product-Led Growth. You can too.
Scale faster than the competition
Dominant growth engine
Wider top of funnel
Attract 20-30% more signups*
Lower customer acquisition costs
Reduce CAC by over 300%*
Faster sales cycles
Close deals in half the time*
Scale with confidence
Better user experience
Delight more users
Become Product-LedGrowth Certified.
Apply to join. Enrollment for our Fall Cohort closes October 25, 2021
Join more than 300+ founders, product, marketing and growth leaders who put in the time and effort & are now reaping the revenue rewards.
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Chief Product Officer
My team gained confidence and clarity on our company's product-led strategy.
Head Business Operations
I got the tools and skills to drive product led growth within my organization.
CEO and Co-Founder
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
We've dramatically improved our activation rate with the ProductLed courses.
Head of Product
The ProductLed courses gave my team a fresh perspective to grow our business.
In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.
You’ll learn not just WHAT to think about product-led growth, but HOW to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.
The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.
If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.
Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.
If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)
Here’s just a few of the challenges that past and current PLG students have arrived with (and overcome):
1. Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic) 2. Integrating product-led growth and sales-led growth to create a hybrid model 3. Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up 4. Struggling to identify and prioritize opportunities for growth 5. And a whole lot more
TL;DR: the book teaches you the theory. The program pushes you to take action.
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