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Product-Led Growth Fundamentals Certification Exam
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What is the best definition of Product-Led Growth?
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Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.
Product-Led Growth is when your sales team sells your product with a heavy markup.
Product-Led Growth is a way for you to sell without a sales team.
Product-Led Growth is simply a free trial or freemium model.
What are the main benefits of Product-Led Growth?
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A significantly lower customer acquisition cost (CAC) than their competitors
A capital efficient way of growing
A wider top-of-funnel
A shorter sales cycle
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Why is Product-Led Growth becoming of rising importance?
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People are more comfortable than ever before using software on their own.
People are tired of “jumping hoops” in a sales process in order to see if a product is a good fit for their organization.
People want to “try before they buy”
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When it comes to helping someone make a purchasing decision, which strategy is more effective?
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Telling them about the value of the product
Showing them the value of the product
Does Product-Led Growth only apply to B2B SaaS companies?
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Yes
No
What makes free users upgrade to happy, paying customers?
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A long drawn out sales cycle
A quick time-to-value
What is the main goal of having a free product?
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To help the user solve their problem with your product.
To increase the motivation of a user so that they’re more likely to learn how to use your product.
To create a pretty looking way for people to learn how to use your product.
To help someone become a power user.
When does user onboarding start?
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The first interaction someone has with your brand
When they talk with your customer success representative
Billboard posters
In the product
Does user onboarding end after a user has achieved an aha moment?
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Yes
No
What percentage of users typically never come back to SaaS products after the first visit?
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10-20%
20-40%
40-60%
60-80%
80-99%
Once a user has signed up, what should our main focus be?
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Get users to a quick win
Sell them on your product
Welcome them to the product.
Send the user all the content you’ve published that you think will be relevant to them
What are some of the biggest fundamental differences between sales-led and product-led marketing teams?
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Marketing Qualified Leads vs Product Qualified Leads
The main call-to-action is often to get started vs sign up for a demo
Bottom-up vs top-down marketing approach
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What is the main difference between a sales-led vs a product-led business?
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A product-led company gives the buyer access to their product and helps the user become so successful using the product that upgrading to a paid plan becomes a no-brainer
A sales-led company focuses on telling you about the value of their product and taking you from Point A to Point B in their sales cycle
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Your users success eventually becomes your success.
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True
False
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