Product-Led Onboarding™ boosts your user activation rate, by eliminating "busy work" in your current onboarding process and helping more users experience your product's value, faster. You do this by optimizing your product's time-to-value.
In this course, you'll learn how to:
Wes Bush:
I'm curious, what percentage of your users don't come back after signing up? How many? When you think about when they first sign up for your product, do you know what percentage of them come back right away after they sign up? Now, if you're not sure, I'll just give you some averages that might be in line with what you're experiencing. But quoting Intercom, 40% to 60% of users who sign up for your application will use it once and never come back.
Wes Bush:
Now, because I was curious just how does the business to consumer space line up with this is, well, when you look at Android apps, 95% of people who sign up don't stay after 90 days. So, my question to you is why? Why are the majority of users never coming back? Regardless of if it's B2B or B2C, the majority of users aren't coming back. Now, I want you to think of bowling for a second. What do you keep coming back to play? You never knocked down one pin. Every time you threw that ball down the bowling alley it went into the gutter. Now, when you think of the game, of course not. You wouldn't want to come back because it wasn't fun. You never got to experience the excitement of getting a strike or knocking down the majority of pins because once you experienced that thrill, bowling as a game has an allure. It's fun, and you have a reason to come back.
Wes Bush:
Now, the same concept, I'd argue, applies to your product. Now, when we're looking at the good old game of Mario. Mario finds a flower. He steps on the flower, which is your product, and he is able to spew fireballs. He's 10 times bigger. He's way more powerful. That whole journey for Mario is instantaneous. He can just grow 10 times larger, start throwing fireballs as soon as he touches your product. But we know whenever it comes to our products, especially in the B2B world, that journey takes a lot longer.
Wes Bush:
That's really the challenge that we're going to solve for today is how you can reduce your time to value and, ultimately, design an experience that helps your users get to the core value of your product fast. So, how do you do that? That's exactly why we're here and what we're going to be covering today. In theory, when you're looking at this experience and how to do it, it's this easy. We promise people something, which is our perceived value, and we're able to help people experience it as soon as possible. That's how it works. It's pretty straightforward, nothing too fancy. But in reality, this is often what the user journey looks like. We promise people something, and in between that time and the time they can experience that valley, there's the time to value. And the bigger your time to value, the harder it will be for you to solve for the end user pain.
Wes Bush:
Our goal today is really, let's hunker down and decrease your products time to value, as this will not only help us all for end user pain, but help us eventually turn these users into happy paying customers. Because, let me tell you, every time, this is almost a direct correlation, we decrease a product's time to value, we noticed that users just start upgrading. And they're happy to upgrade because they know the product can deliver on its promise. There's security and trust around that, and they have a lot more reasons to upgrade at this point. So, that's what you'll notice, but it's cause and effect. We need to understand how we can do this.
Wes Bush:
How we're going to approach this is really building a straight line onboarding experience. Like in bowling, whenever you were taught, maybe someone told you, "That white line in the middle, aim for it. That one will help you if you roll it down the middle line, your chances of getting the most pins down and getting a strike are the highest." And so much like in bowling, when it comes to your product, we're going to create a straight line onboarding experience that helps people get the shortcut to striking out in your product, and that's exactly what we're going to be doing. And this framework, we tried it on hundreds of different companies, and every time, we're able to dramatically reduce your time to value. The best part is it's not complicated. It's actually really straightforward to do. So, let's reverse engineer what it takes for your users to be successful and decrease your time to value right now.
