Course Slides
Communicating your value clearly and simply is the core of a successful product-led growth strategy. That’s where the conversational bumpers from the Bowling Alley Framework come in.
In this course, you will:
Ramli John:
Hello, this is Ramli John. I'm excited to teach this course, Educating Your Users with Conversational Bumpers. In this course, we're going to be talking a little bit more about onboarding emails and behavioral-based communication that you can send to your users for the onboarding experience to make sure that they actually know how to use your product. Before you do, I just want to make sure that you know that a prerequisite of this course is Building Your Straight-Line Onboarding Experience. If you haven't taken that course from Wes, you need to go back and take that, check that out, because a lot of the stuff and concepts that he talks about, I'm going to mention it in this course.
Ramli John:
Today, I'm going to be covering three main things. I have three main objectives. The first is to help you understand why conversational bumpers are so important in delivering a really great onboarding experience for new users. Second, I'm going to help you build a straight-line onboarding email strategy. Now, this strategy is particularly focused on email, but you can apply this to any type of conversational bumper like in-app messages or even text messages if that's a thing that's relevant to your users and your market. And third, we're going to be talking about common types of conversational bumpers. I'm going to be giving you some examples from different companies like Wave, [inaudible 00:01:20], Canva, and more. So, let's jump right in.
