Today's podcast isn't exclusively about new product launches. Instead, we're taking a step back to address broader questions: What exactly is product-market fit, and how do you know if you've achieved it?
Host Wes Bush chats with Maja Voje, author of the bestselling book GTM Strategist, and breaks down the six key steps for uncovering product-market fit. They discuss various topics, from understanding your market, to establishing effective feedback loops, and how to approach product pricing.
[00:30] Product-market fit challenges and framework
[06:15] Beachhead segment strategy
[13:10] Avoiding Moby Dick Syndrome
[16:55] Product development challenges
[22:50] Flexibility in product approach
[25:00] Pricing strategy and value metrics
[31:35] Positioning in the market
[38:30] Growth strategies and channels
About Maja Voje:
Maja Voje hosts the Growth Trends series and is the bestselling author of the new book Go-To-Market Strategist. She is a globally recognized growth advisor and practitioner. She has built her career in leading technology companies such as Google and Rocket Internet. Maja teaches in one of the best-selling Udemy online courses, with more than 50k students.