How to Build a Product-Led Team to Grow from 0 to $2 Million in ARR

Wes Bush

Founder of ProductLed and bestselling author of Product-Led Growth.

Wes Bush

Founder of ProductLed and bestselling author of Product-Led Growth.

Last Updated
May 30, 2024
Estimated Reading Time
1 minute

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Cake Equity is an online SaaS platform that helps startup founders and their teams manage equity and ownership. Hansen discusses the initial catalyst for starting the company, the challenges of managing a sales-led approach versus a product-led approach, and the importance of building a strong team. He emphasizes the need for a technical person on the team, the value of product thinking, and the importance of hiring slowly and becoming more efficient.


03:10: What the size and composition of the team looks like.

05:00: The challenge of breaking down silos between sales and product teams. 

09:40: How they approach communication, cross-functional collaboration, and using technology to automate tasks and improve efficiency.

14:00: Why legal is an important part of the team.

22:15: Hansen breaks down his current team and their roles.

28:30: Lessons learned while putting together a product-led team.

37:40: One piece of advice to help other business owners on their journey to 7-figures.

About the Author:

Kim Hansen is the CEO and Co-founder of Cake. He has over two decades of experience working with startups. His firsthand experience of the complications surrounding equity grants led to the founding of Cake Equity.



Cake Equity

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