For Modern GTM teams

Become a Top Product-Led Growth Operator

The ProductLed MBA™ is the practical blueprint to mastering product-led growth.
ProductLed Academy 4.0
Trusted by Top Operators at
In the AI Era, Building Is Easy. Selling Is Hard.
AI has made it easier than ever to build software.

But standing out? Scaling up? Winning your category?

 That’s tougher than ever before.
Great products no longer win by default.
You need a go-to-market engine that positions your company as the obvious choice in your market.
That’s why mastering Product-Led Growth (PLG) is no longer optional. 
It’s how you gain market share—and keep it.
97% of users want to try before they buy - yet 80% of SaaS companies still rely on inefficient sales-led funnels.
But here’s the problem. Most PLG operators only know how to solve one
piece of the puzzle.
They’re using onboarding hammers. Pricing sticks. Activation tricks.
 And missing the full-stack view.
This program fixes that.

You’ll learn the full PLG system—so you can diagnose, decide, and drive real growth.
The Solution

Master PLG in 3 Steps

Get the proven system used by 400+ teams, distilled into one career-defining MBA.
ProductLed System
Step 1
Build a Rock-Solid PLG Foundation
Craft your strategy. Nail your ICP. Launch a free model that converts.

Implementing the ProductLed System has been a game-changer for Groove.

Alex turnbull
Alex Turnbull
CEO and Founder of GrooveHQ
Step 2
Unlock Self-Serve Customers
Stop guessing—use an easy, step-by-step roadmap.

“We boosted signups by 40%—just from a homepage tweak.”

Alex turnbull
William Royal
CEO at Promotix
ProductLed System
ProductLed System
Step 3
Drive Compounding Growth
Diagnose growth bottlenecks using the PLG Scorecard. Run weekly growth experiments that actually move the needle. Design a lean, leveraged GTM team.

“We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.”

Alex turnbull
Christopher Gimmer
CEO at Snappa

The 90-Day Transformation

Stop struggling with PLG alone. ProductLed Academy gives you the tools, community, and system you need to build a product that sells itself.

Before
Productled

🤯 Scattered PLG tactics
🔮 Guessing what works
🏃 Flying solo

After
Productled

🧩 Systematic approach
🔥 Rolling out proven playbooks
🤲 Build alongside epic founders
Testimonials

Wall of Love

These members went pro—and here’s what they’re saying about the program:
Investment

Costs less than a sales rep, yet unlocks a product that sells itself

Individual

$997
$549
One-Time Investment
Includes:
9-Week ProductLed MBA Curriculum ($10,000)
Full ProductLed System Playbooks, Templates & GPTs ($4,000)
Save $1,000’s on your PLG tech stack ($3,000)
Lifetime Access to Content + Future Updates ($3,000)
Private PLG community (Priceless)
Enroll Today

7‑Day 100%-Risk Free Guarantee

 If you complete the Strategy Component in the first 7 days and don’t see immediate value, we’ll give your money back. No hard feelings. Just proven PLG execution—or your cash returned.

This is For You If...

A product or growth leader ready to own PLG from end to end
A founder looking to scale through self-serve, not sales calls
A consultant, agency, or fractional expert adding PLG to your toolkit
Someone who takes action, not just notes

This Isn’t For You If…

Haven’t launched your product or acquired your first customers
Are hoping PLG will replace the need to talk to users
Struggle with accountability or expect done-for-you results
Prefer theory over implementation.

Make the Ask with Confidence

Use our reimbursement letter template to request support from your manager.

Limited-Time Bonuses

We want this to be the best damn investment you’ve ever made in your entire business.
To do that, we’re giving you several incredible bonuses (for a limited time only)!
Bonus 1
$1,200 in free
product design
Perfect for redesigning your onboarding flow or homepage.
Bonus 2
30% Off
Plans
Effortlessly guide users to value.
Bonus 3
Free Heatmap and user
session recording tool
Start seeing exactly what your users are doing without paying a dime.
Meet Your Instructor
👋 Hi, Wes here
After interviewing 100’s of top PLG leaders, I noticed something troubling:
Even the most seasoned operators were missing key parts of the PLG puzzle.

They’d mastered onboarding. Or pricing. But couldn’t spot the deeper problems.
Was it a strategy issue? A weak free model? No one could say for sure.

That’s why I built this program.
To give you the complete skillset—the full stack.
So you can go beyond tactics and lead real, scalable growth.

We’re making this the most accessible, career-defining PLG MBA in the market.
If you’re hiring a PLG operator in the future, this is the stamp you’ll look for.

And if you want to be the one who gets hired—or promoted—this is where it starts.
Wes Bush Portrait
FAQs
Why should I join the ProductLed MBA?
1. Become the PLG Leader SaaS Teams Are Hiring For
Stand out with one of the most in-demand skill sets in tech.

2. Learn the Full PLG Stack, Not Just Tactics
Most operators only know onboarding or pricing. You’ll learn how it all fits together.

3. Train with the Pioneer of the Movement
Taught by Wes Bush, bestselling author of Product-Led Growth and The Product-Led Playbook.

4. Use the System That’s Generated $1B+ in Revenue
This isn’t theory. It’s the exact framework used by 400+ SaaS companies to scale self-serve growth.
When does the program start?
Right now. It’s fully on-demand — begin whenever you're ready.
How long will I have access?
Lifetime access, including all future updates.
Do I need PLG experience?
No. It’s beginner-friendly and designed for PMs, marketers, and founders.
Get Help
Still Have a
Spicy Question Unanswered?
Email our CEO anytime. He wants to hear from you and can answer any questions you have.
Send wes an email