Proven System
Implement the System that has generated $1B+ in self-serve revenue for SaaS companies.
Break Through Your Growth Plateau With PLG 🚀
For Ambitious SaaS Companies
Hire a ProductLed Implementer to scale your SaaS more efficiently and profitably than ever before.
Become our next Success Story
ProductLed Implementer
Accelerate scalable, efficient growth by leveraging hands-on expert guidance.
Accountable Engagement
We don't just set goals; we actively drive the execution needed to achieve them or your money back.
Building a product-led business is hard. 😓
The Problem
Your free-to-paid conversion rate remains disappointingly low.
Users struggle to find value without handholding.
Your pricing confuses more than it convinces.
It’s probably because…
PLG is Only Half the Story
Achieving $1M+ ARR through your product-led growth strategy requires more than a free trial, a good onboarding experience, and transparent pricing. You also need to create an unshakeable foundation. Without it, PLG initiatives are often doomed from the start.
We make it easy with a winning approach that has generated over $1B in self-serve revenue. 🙌
The solution
Get paired with a ProductLed Implementer
Work 1:1 with an experienced ProductLed Implementer who can help you scale up your product-led business faster than ever before.
Everything you need to turn users into paying customers
Your product provides a ton of value. We make sure users can see that value quickly once they sign up.
We do the heavy lifting
We’ll work with you to design and execute your PLG strategy so that your value engines are firing on all cylinders.
Install the ProductLed System™
Implement our proven system that will make it easy for you to scale up your PLG motion.
Accountability to Growth Targets
We're so confident in our approach that if we don't achieve at least 80% of our agreed targets, we'll return 50% of our base fee—guaranteed.
Rated 4.75
The Investment
Costs less than a single sales rep, yet unlocks a product that sells itself. Now that's priceless. 💸
Here's what's included:
Full Implementation of the ProductLed System
1:1 Partnership with a ProductLed Implementer
Accountability to Growth Targets with a money-back guarnatee
Direct access — stay up to date with updates on Slack and weekly meetings on Zoom
Analytics and reporting — we’ll help you get tracking in place. And you’ll always know how your product-led motion is performing.
Try Our Service Risk Free
If you don’t feel like this is working for you and producing amazing results, then email us within the first 30 days and we’ll promptly refund your payment in full (no hard feelings)!
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
CEO
Our conversion rate from free to premium literally doubled in the month after launch.
Mate Prgin
Founder & CEO
We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
Head of Product-Led Growth
The Result
Skyrocket Your Self-Serve Revenue, Output Per Employee, & Profit. 🚀
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Durable Growth™
Boost annual profits with a unique, unbeatable strategy that sets you apart as the industry leader.
The guidance of a coach really provides the ability for alignment and to go faster. We could have learned this all on our own by mistakes ourselves.
Akash Mahajan
Founder & CEO
Working through the academy together really helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers we attract from our marketing efforts.
Will Royall
Founder & CEO
“PLG Theorists” need not apply
Must read: you gotta do the work.
Our Admissions Process is designed only to accept companies that are highly committed to making PLG work – and willing to roll up their sleeves to make it happen.
To complete the program, you must:
Keep up with the pace of the program by completing the weekly homework, designed to take an average of 1-5 hours per week.
Complete weekly performance pulse checks so we can monitor your progress and provide support if you’re falling off track.
Implement everything into your business.
If this isn’t the right fit, you can drop out up to 3 weeks into the program and receive 100% of your money back.
FAQs
Nope. You can still have a sales team at your company. However, we believe the best companies MUST design products that can sell themselves. That means your product is easy for users to signup, get to value and upgrade all on their own without any handholding. This is perfect for small companies that your sales leaders don’t want to spend time with anyways. So they can focus on the bigger companies with the larger commissions.
It takes roughly 12 months to install the full "ProductLed System" in your business. On average, we spend about four to six weeks building out each of these components:
- Strategy - Defining a compelling vision that gets your team fired up, and mapping out a clear strategy for getting there.
- User - Going deeper than “jobs to be done” with improved customer research processes and KPIs.
- Model - Identifying and fine-tuning the best product-led model for your users, beyond simply “freemium or free trial”.
- Offer - Distilling the value of your product into an irresistible offer that more users get excited to sign up for.
- Onboarding - Improving your onboarding by deploying a proven framework for getting users to value faster.
- Pricing - Optimizing for scale by aligning pricing with value metrics—so that revenue scales with user success.
- Data - Identifying the 5-15 metrics that are mission-critical in monitoring potential bottlenecks as you grow.
- Process - Installing a 7-step process for building experiments, prioritizing the high-impact ones, and launching them.
- Team - Making sure you have the right team members in the right places, with an org structure that can scale.
By mastering each of these components, you’ll be able to scale your self-serve revenue, faster.
All our ProductLed Coaches have scaled previous product-led companies before and are trained on our proven ProductLed System so they can help you scale your product-led business faster than ever before.
Yes, you can work with Wes directly. This is best for established companies who want to hire the #1 expert on PLG. The investment is $500k on an annual basis. For more details, contact cathren@productled.com
Work with us