Become the Obvious Choice In Your Niche
Scale your self-serve revenue to 7-figures with a lean team while making more profit than ever before. It’s time to break through your PLG growth plateau.
Proven System
Our system has helped 324+ SaaS companies generate $1B+ in self-serve revenue.
Structured Program
Every week, we’ll guide you step-by-step through how to scale up your PLG motion.
Specialized Coaches
Get feedback on your biggest challenges from Wes Bush and a team of PLG experts invested in your success.
Cohort 2024
Fully Virtual
Enrollment Deadline
May 10, 2024
Program Kickoff
May 16, 2024
Weekly Calls
Thurs 11:30 - 12:30 EST
Annual Investment
$10,000
Apply Now
We saw a 20% boost in our MRR almost overnight by implementing just a couple of recommended changes in our onboarding process.
Christopher Gimmer
CEO
Our conversion rate from free to premium literally doubled in the month after launch
Mate Prgin
Founder & CEO
We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion.
Ian Robertson
Head of Product-Led Growth
Is your PLG motion not moving the needle?
Your free-to-paid conversion rate remains disappointingly low.
Users struggle to find value without handholding.
Your pricing confuses more than it convinces.
It’s probably because…
PLG is Only Half the Story
Achieving $1M+ ARR through your product-led growth strategy requires more than a free trial, a good onboarding experience, and transparent pricing. You also need to create an unshakeable foundation. Without it, PLG initiatives are often doomed from the start.
Which is why ...
We Designed the ProductLed System
After helping 324+ SaaS companies implement PLG, we identified 9 key components you MUST level up to build an unstoppable product-led business. In ProductLed Academy, we’ll implement each of these components together. Our approach will unify your GTM team with practical, easy-to-implement frameworks.
What to Expect?
3 Key Outcomes of Becoming Product-Led
Effortless ARR™
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Lean Scale™
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Durable Growth™
Boost annual profits with a unique, unbeatable strategy that sets you apart as the industry leader.
Who It's For?
For Ambitious Founders & their GTM Teams
ProductLed Academy is designed for founders who are looking to generate their first 7-figures in self-serve revenue. Ideally you already have some self-serve revenue and are looking to scale it up significantly with our help.
The guidance of a coach really provides the ability for alignment and to go faster. We could have learned this all on our own by mistakes ourselves.
Akash Mahajan
Founder & CEO
Working through the academy together really helped us fine tune our PLG strategy, and resulted in several small adjustments that have more than doubled the amount of paying customers we attract from our marketing efforts.
Will Royall
Founder & CEO
How it Works?
A Simple 3-Step Process To Help You Scale Your Self-Serve Revenue Beyond $1M ARR
Follow our proven process that has helped generate over $1B in self-serve revenue for 324+ SaaS companies.
No more winging it.
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Phase #1
Build an Unshakeable Strategy
We'll develop a winning strategy that highlights your business's strengths and identifies your ideal user. We'll also define what to offer for free, eliminating guesswork.
You’ll transition from being commoditized to differentiated.
Phase #2
Build a Product that Sells Itself
Create incredible leverage in your business by designing an effortless self-serve experience where users can sign up, get to value, and upgrade all on their own. Go from manual to effortless.
Go from “Manual” to “Effortless.”
Phase 3
Scale Up Your GTM
We’ll help you identify what your biggest bottleneck is in the business at all times and ensure everyone is focused on launching high-impact experiments to crush that bottleneck. Lastly, we’ll identify gaps on the team where we need to hire A players to accelerate growth.
Go from “Complex” to “Simple.”
The Specifics
What You’ll Accomplish
Unlock your product's true potential by checking these off your to-do list and be growing faster than ever before.
Phase 1
Design your PLG strategy
Identify your ideal user profile & where users are getting stuck
Design your winning product-led model
Align your leadership team
Phase 2
Craft an irresistible offer
Design an effortless experience for users to get to value
Create simple pricing
Build a product that sells itself
Phase 3
Identify what your #1 bottleneck is in the business
Launch experiments to tackle the bottleneck as a unified team
Design a high-performance go-to-market team
Start ramping up growth
The Specifics
Get Feedback From Top Mentors & Advisors
Build your SaaS alongside dozens of experienced operators that have scaled high-growth product-led companies.
Ramli John
Author of Product-Led Onboarding
Eugene Segal
Product Growth Leader
Wes Bush
CEO at ProductLed
Pedro Cortes
Offer Specialist
Greg Leach
Pricing Expert
Quick Recap
The Core Experience
Build your product-led business alongside other product-led founders and their go-to-market teams.
Proven System
Our system has helped 324+ SaaS companies generate $1B+ in self-serve revenue.
Structured Program
Every week, we’ll guide you step-by-step through how to scale up your PLG motion.
Specialized Coaches
Get feedback on your biggest challenges from Wes Bush and a team of PLG experts invested in your success.
Real Results From Our Members
“I couldn’t have done this without ProductLed!”
See how SaaS founders around the world are growing their businesses through coaching with ProductLed.
4.7 • Excellent
"We accomplished so much in our transition. We've doubled our free to paid conversion rate. And, 10% of all of our customers now come from a product-led motion."
Ian Roberson
Head of Product-Led Growth
“We had a couple of record-breaking weeks with a 40% increase in signups over the previous averages!”
Gergana Berman
Senior Product Manager
A Small Price to Pay For Serious Self-Serve Revenue
Team
Implement the ProductLed System™️ with group coaching by Wes Bush. For GTM teams above $10k in MRR trying to grow their self-serve revenue.
What's Included?
Full Breakdown of the ProductLed System
12-Month Structured Program
Specialized Coaching
Good Fit Guarantee
Love it or leave it in the first 3 weeks. 100% money-back guarantee.
“PLG Theorists” need not apply
Must read: you gotta do the work.
Our Admissions Process is designed only to accept companies that are highly committed to making PLG work – and willing to roll up their sleeves to make it happen.
To complete the program, you must:
Keep up with the pace of the program by completing the weekly homework, designed to take an average of 1-5 hours per week.
Complete weekly performance pulse checks so we can monitor your progress and provide support if you’re falling off track.
Implement everything into your business.
If this isn’t the right fit, you can drop out up to 3 weeks into the program and receive 80% back.
Why Us?
1
Deep Expertise
We’ve helped hundreds of companies develop their product-led GTM motion and authored two bestselling books on PLG.
2
Holistic Approach
Our approach unifies your GTM team with practical, easy-to-implement frameworks.
3
Elite Coaching
Industry expert Wes Bush will personally guide you in installing and scaling up your PLG motion.
FAQs
Nope. You can still have a sales team at your company. However, we believe the best companies MUST design products that can sell themselves. That means your product is easy for users to signup, get to value and upgrade all on their own without any handholding. This is perfect for small companies that your sales leaders don’t want to spend time with anyways. So they can focus on the bigger companies with the larger commissions.
Unlike most SaaS companies where the goal is to make the entry point low, we want you to commit financially to becoming product-led. The transformation starts at the transaction. If we let you pay monthly, you simply wouldn’t be as committed. We want companies to go all-in. That way you’re surrounded by committed teams. By forcing everyone to pay upfront we ensure our clients pay attention.