“Buy back your time by reading this book – it'll save you from making countless rookie mistakes scaling a product-led business.”

“We took Userflow from $0-5M ARR with just 3 employees. This book is the go-to manual for building a successful product-led business.”

"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."

"I don’t know any other way to do it. The product has to speak for itself—it needs to be good enough to earn its keep and inspire people to spread the word.Your product is your best employee, salesperson, and customer service."

“The first book by Wes Bush became mandatory onboarding reading for every new Omnisend employee. The product-led growth approach helped us bootstrap to $50M ARR and continues to be at the core of our growth philosophy. The Product-Led Playbook is a must-read for every company looking to become the obvious choice in their market while maintaining high efficiency.”

Wes's no BS approach to scaling a product-led business works—it helped us double our paying customers using the same marketing efforts. The Product-Led Playbook is packed with practical tips, templates, and guidance to help your product sell itself. If you're serious about growth, every minute you’re not reading this book is a missed opportunity.”

“From day one, OpenPhone's product-led approach has been a game-changer, setting us apart in a market full of clunky business phone options. As more companies realize that customers demand a simple experience, being product-led will become the standard. The ProductLed Playbook is your invitation to disrupt your market, just as we have.”

“I can confidently say that this book is a masterclass in product-led growth. It’s the blueprint for anyone serious about building a sustainable and impactful SaaS company.”

“Wes has unlocked a predictable process for product-led growth that empowers any business to scale purposefully, profitably and powerfully through leveraging your product. Read this before your competition does.”

“We built a $100M business the hard way… without Product-Led Growth. I wish Wes’s book had been written a decade ago. Get your hands on this book and learn how to conquer the chaos and build a scalable SaaS business the product-led way.”

“This playbook is a non-negotiable read for every founder and their team—every single year, no excuses. It's loaded with no-nonsense, actionable advice that’s impossible to argue with. We’ve been building a profitable product-led company for over a decade, and this playbook lays out everything you need to know—trust me!”

“We will turn RB2B into a $1B company (with less than 10 employees). The ONLY way to do that is by becoming product-led. This book shows you how.”

As a product person who's built a profitable business through a Product-Led approach for years, I can confidently say that having this resource from the start would have made the journey much smoother. Wes has crafted a comprehensive guide packed with insights and practical frameworks to take your product to the next level.

“If you're a founder of a product-led business, this book is a must-read. Our team has helped 1,500 tech founders successfully sell their businesses, and this playbook outlines the best practices and actionable steps to position your business for higher multiples.”

"We've acquired 16 product-led SaaS companies ($50M+ in collective ARR), and I can say that The Product-Led Playbook is the definitive guide for creating a scalable, profitable product-led business."