the Imperfect Startup

Going from $4M to $8M in ARR with Groove in 24 Months

Dive into the raw reality of scaling Groove's ARR from $4M to $8M. Learn how to apply the key components of building a product-led business so you can take action and implement it on your own.
Wes and Alex
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Groove is all-in on Product-Led Growth

Groove is on a mission for radical transparency. They’re working directly with Wes Bush to implement the nine key aspects of building a product-led business. From strategy to onboarding to data and everything in between, we’re sharing everything – and we mean everything – on how Groove is implementing the ProductLed System to grow their business from $4M to $8M in ARR. Why? So you can do it, too.

What is the Imperfect Startup?

If you’re tired of hearing, “Be like Slack! Be like Miro! Be like Calendly!” 

You’re not alone.

Sure, these billion-dollar product-led companies are inspiring.

Heck, they’re jaw-dropping.

But can a bootstrapped startup with 5 employees and $4 million in ARR look at these companies and do exactly what they’re doing?

Most likely… no.

Which begs the question… how are these companies doing it? 

This is exactly what we’re exploring in this new series:

Going from $4M to $8M in ARR with Groove.

It’s what nobody told you about growing your startup to 7-figures and beyond.

It’s transparency taken to a radical level. 

Because we’re sharing the wins, fails and everything in between on our goal of doubling Groove’s ARR in under two years.

It’s the realistic playbook for scaling your product-led business.

It’s the Imperfect Startup. 

And it’s built for SaaS founders just like you. 

🎉 Episode One: All About The Imperfect Startup

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💡 Episode Two: How to define your vision, mission, and winning aspiration

How to define your vision, mission, and winning aspiration
Your strategy is where is all begins. It’s the first step in creating synergy between everyone in the business, so the entire company knows what is and isn’t important to do.
Discover how Groove created a one-page document that provides direction for his entire team and clearly defines its vision, mission, and winning aspiration.
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Discover how to create your vision

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Learn the pillars of defining your mission

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Build out your winning aspiration

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User: Identify your ideal user profile

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Download your strategy template here
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Discover how to create your vision

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Learn the pillars of defining your mission

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Build out your winning aspiration

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