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From the author of
Product-Led Growth
→
Build a product that sells itself.

ProductLed helps software companies get their users to value in minutes, not weeks. Trusted by 434+ SaaS companies behind $1B+ in self-serve revenue.

Reserve your sprint →See case studies
HOW PRODUCTS SELL THEMSELVES
1
01 · Discover
A user hears about you from a friend
A user hears about you
“You HAVE to try this.” A friend, a tweet, a search.
2
02 · Try
User trying the product at their laptop
This might actually solve it
No signup wall. Curiosity turns into action.
3
03 · Inputs
Character filling out a small form
A tiny bit of work
A link, a choice, a file — only what matters to get going.
4
04 · Value
Character celebrating real output
“Oh my goodness.”
Real output, delivered — in under 60 seconds.
5
05 · Upgrade
Character holding up credit card to upgrade
They upgrade themselves
Credit card comes out. No demo needed.
TRUSTED BY TEAMS AT
Spoks
Illumend
Hypeddit
Truepic
Boomi
Delicious Data
Scan123
Experial
01
The hook
Most products don’t sell  themselves. They Make Buyers Work For it.
Check every statement that’s true about your product. Watch what happens to your user.
1
Visitors can’t tell what your product actually does in under 10 seconds.
✓
2
People can’t try your product without booking a demo or talking to sales.
✓
3
Signing up requires filling out a lot of form fields.
✓
4
Most users struggle to get value from your product.
✓
5
Most users can’t upgrade without a CSM, salesperson, or human holding their hand.
✓
Your user’s experience
5 / 5
“I’m OUT.”
Frustrated user who has churned
Your user just churned.
02
To sell to the modern buyer
You’ve got two new requirements.
97%
of buyers prefer to try before they buy.
We’ve done the research. Only 3% of modern buyers want to talk to a sales rep. The rest? They want to try it before they buy. If you’re in a competitive market, you can bet that your buyers are trying out your competitor’s trial while they wait for your demo.
60s
is the new time-to-value standard.
When buyers hit your 30-step onboarding, they’re comparing it to Gamma, Lovable, and Perplexity. They know zero friction to value is possible — because they’ve already experienced it.
03
Why this is harder than it looks
These three traps prevent most companies from ever getting users to value fast.
01
You aren’t aligned on what first value actually is.
Most teams don’t, so they onboard users on everything — every feature, workflow, or use case. One client of ours spent four days debating whether their first-value moment was “set up your AI twin” or “experience someone else’s AI twin first.” When the definition is fuzzy, the onboarding gets stuffed with everything.
“Value = invite team!”
Team drowning in onboarding requirements
02
Your team is too close to see what your user sees.
Every step in your onboarding exists because someone fought for it. Every configuration screen was a PM win. Every “required field” has a reason buried in a doc from 2022. The hardest calls aren’t technical — they’re political. That’s why your team will find it infinitely harder to simplify your onboarding while our team will find it easy.
“We need ALL of this…”
Team drowning in onboarding requirements
03
You can’t align a team around a vision they can’t see.
You can describe zero friction to value in a meeting. You can sketch it on a whiteboard. You can write a PRD but it won’t land. Seeing is believing. Activation projects often die because nothing makes the vision real enough for anyone to rally behind it. We make sure everyone is bought into this new vision.
“Wait, what does ‘frictionless’ mean?”
Confused teammate questioning the vision
The good news: it’s never been easier to build a
clickable prototype
that showcases exactly how you can get users to value fast.
04
Introducing
The ProductLed
Sprint
.
One week is all it takes for us to build a clickable prototype that showcases exactly how you can get your users to value instantly. You’ll be paired with a certified ProductLed Implementer, trained by Wes Bush — author of Product-Led Growth and The Product-Led Playbook.
His methodology has generated over $1B in self-serve revenue across 434+ SaaS companies.
Reserve your sprint →
Start as soon as next week. No sales call required.
05
The plan
Five days.
Five steps
.
Day
01
Define your first strike
Clarify what a meaningful first win could be in your product for your user.
Day 02
Map the friction
We’ll map out every step it takes to experience that first strike in your product — usually 40 to 50 steps to value.
Day 03
Design the zero-friction path
We’ll install opinionated defaults for every decision your users shouldn’t have to make.
Day 04
Build the clickable prototype
We’ll build a clickable prototype of the new experience and refine it together. No coding required.
Day 05
Build the 90-day roadmap
We’ll build a prioritized roadmap your team can use to take the best concepts from the prototype and quickly integrate them into your product.
06
Deliverables
What you walk away with
.
→
A clickable prototype
Your product’s zero-friction first-time experience — real screens, real flows.
→
A 90-day roadmap
Prioritized by impact, sequenced for your team.
→
Team buy-in
Your team will be on the same page for how to deliver instant value to users.
07
The bigger payoff
Fast time-to-value is nice. Winning preferenceis the endgame.
Once your buyer sees your product deliver value in 60 seconds, going back to the old way feels outdated. That’s the moat.
Before
Unimpressed character with arms crossed
“Your product is okay, still lots of friction to get to value.”
After
Delighted character with stars in their eyes
“I can’t go back to the old way. Take my money.”
08
Who this is for
Three kinds of software companies we work with.
Sales-led archetype holding a briefcase
Sales-led companies
who didn’t know a self-serve motion was possible.
Example
Illumend
Ran enterprise sales-led insurance compliance software. Required hours of demos before anyone saw value. After the sprint: users upload a vendor agreement and see compliance gaps extracted in seconds. We designed their free model in the process — which now opens an entire market they couldn’t reach before.
Product-led archetype offering free samples
Product-led companies
whose users hit a wall before they see value.
Example
Spoks
Was building a “cheaper Klaviyo” that required a week of manual setup. After the sprint: connect Shopify, the AI installs seven personalized campaigns, and revenue starts day one. Positioning shifted from “cheaper” to “the email platform you set and forget.”
Enterprise archetype with floating product tiles
Enterprise companies
exploring a faster path to value as a new product.
Example
Truepic
They had a great enterprise sales-led business and didn’t need the sprint to fix what was working — they wanted to explore whether a faster time-to-value version was possible with a new product. It was. The sprint designed a completely new product that delivered trust in 60 seconds. The team now says the sprint changed how they think and prototype across the entire company.
09
Real results
What this looks like for
companies like yours
.
Every company below walked in with a ton of friction. They all walked out with a prototype that will get their users to value insanely fast.
Spoks
Email · Shopify
“Had it not been for the sprint, we would have just kept competing on price. This changed everything.”
David, Founder
Before
~1 week
Manual migration, DNS, 7 automation flows built by hand.
After
60 seconds
Connect Shopify → AI installs 7 campaigns → revenue day one.
Illumend
Insurance compliance
“This version of our product takes us from enterprise-only to also serving smaller companies.”
Nils, Head of Product
Before
Hours of demos
Weeks of sales calls before anyone could try the product.
After
60 seconds
Upload a vendor agreement → AI extracts compliance requirements live.
Hypeddit
Music marketing
“I’ve not seen anyone approach music marketing like this. It’s the differentiator.”
John, Founder
Before
~15 minutes
Select genre, configure links, build campaigns manually.
After
60 seconds
Drop a song link → AI builds the full promotion campaign.
Delicious Data
Bakery analytics
“Instead of being confronted with a stressful app, they just get answers immediately.”
Jakob, Founder
Before
1–2 weeks
Multi-step signup → long onboarding → blank dashboard.
After
60 seconds
Open the product → see how your bakery is doing at a glance.
Experial
Consumer research
“The decision-making friction was killing our activation. Now it’s invisible.”
Nader, Founder
Before
~5 min per decision
Complex research configuration before any insights appeared.
After
2 minutes
Pre-configured research flows → instant directional data.
Boomi
Integration platform
“The PLG motion we designed has driven hundreds of millions in revenue.”
Product Leader
Before
Weeks
Enterprise-only integration setup with professional services.
After
Minutes
Self-serve integration flows powered by AI-assisted configuration.
Truepic
Photo verification
“This has been transformative. We’re thinking and prototyping faster than ever before.”
Jeff, Co-founder
Before
Manual inspection
Two-sided activation with delays between buyer and seller.
After
60-second scan
Paste a listing URL → instant AI-driven trust assessment.
Scan123
Dealership reconciliation
“What used to take our team 3 to 10 days now takes seconds.”
Founder
Before
3–10 days
Controllers manually reconciling across closed DMS systems.
After
Seconds
Upload documents → AI processes reconciliation → books ready to post.
10
Reserve your sprint
Start as soon as next week.
Pick your tier
.
See what your product looks like when it delivers value in 60 seconds by as early as next week.
Starter tier small character
Starter
$2,000
one-time
For Under $2M ARR
✓
3 live sessions
✓
Clickable prototype
✓
90-day roadmap
Reserve Starter →
Most popular
Growth tier character with thumbs up
Growth
$3,000
one-time
For $2M–$10M ARR
✓
Everything in Starter
✓
Deeper work on segmented onboarding
✓
For your primary user persona
Reserve Growth →
Scale tier caped hero flexing biceps
Scale
$5,000
one-time
For Over $10M ARR
✓
Everything in Growth
✓
Multi-product audit on Day 1
✓
Priority scheduling
Reserve Scale →
Character stamping approved on document
Our guarantee
If you don’t believe the prototype will significantly get your users to value faster —
full refund
.
You own everything we build together. Keep the prototype, roadmap and recordings. No strings.
11
Questions
Before you reserve
.
What do I get?
A clickable prototype of your product’s new zero-friction first-time experience — real screens, real flows, demo-ready. Plus a 90-day roadmap. Not a slide deck. An actual prototype.
Who runs the sprint?
A certified ProductLed Implementer trained by Wes Bush in the methodology behind $1B+ in self-serve revenue across 434+ SaaS companies. They won’t know your industry as deeply as you do — that’s the advantage.
We’re sales-led. Will this work?
This is often the biggest unlock. If a buyer waits 7 to 9 days for a sales call before seeing value, that’s your time-to-value. Illumend used this sprint to go from enterprise-only to self-serve and shipped a new tier in 3 weeks.
We’ve already added AI to our product. Why do this?
Adding an AI feature doesn’t rebuild the path to value. Most products that “added AI” just put a generate button in the same flow. The sprint is about restructuring the first-time experience around AI doing the work — a different problem than shipping a feature.
We’re already optimizing activation. Why do this?
Optimization gets you 10%. A rebuild could get your users to value 10x faster by completely changing the workflow.
What if the prototype isn’t good?
We iterate until it ships. If you don’t believe it’ll transform your first-time experience after Day 5, full refund. You keep everything.
How is this different from a consultant?
A consultant hands you a strategy doc. We hand you a working prototype.
How do I know which tier is right?
Pick based on ARR. Under $2M → Starter. $2M–$10M → Growth. Over $10M → Scale.
Aren’t we aligned on what first value actually is?
Most teams aren’t — so they onboard users on everything. Every feature, workflow, use case. When the definition is fuzzy, the onboarding gets stuffed with everything. The sprint forces you to have — and resolve — this conversation as a company.
Why can’t our team do this ourselves?
Every step in your onboarding exists because someone fought for it. The hardest calls aren’t technical — they’re political. Killing a screen a PM spent six months building. Removing a field a sales leader insisted on. An outside team with a methodology finds it easy.
Can’t we just describe the new vision in a PRD?
You can describe zero friction to value in a meeting. Sketch it on a whiteboard. Write the PRD. It won’t land. Seeing is believing — activation projects die because nothing makes the vision real enough. A clickable prototype is the artifact that gets the whole team bought in.
Sneaky competitor peeking from the edge
If you don’t build the instant version of your product,
someone else will
.
We’ll show you exactly what yours looks like. One week. Start as soon as next week — ship it or don’t. At least know what you’re up against.
Reserve your sprint →
✓ No sales call required
·
✓ Kickoff next week
·
✓ Full refund guarantee