The Step-by-Step System To Build a Winning Product-Led Strategy.
By the end of the first week, you’ll have cross-team alignment on the core elements of your strategy. You’ll learn how to correctly define what ‘end user success’ looks like for your business (even if you have a complex product portfolio or a multi-segment audience), and you’ll map out your ideal customer journey and segmentation strategy based on a proven research process.
PLG Fundamentals
The 3 core elements of a successful PLG strategy and why skipping any one of these steps is like shooting darts with your eyes closed.
End User Success
How to correctly identify true end user success and avoid creating ‘value gaps’ between what marketing promises and what your product delivers.
Customer ‘Jobs’
Why most companies only understand a third of their audience’s desired outcomes (and how to create a User Success Canvas to avoid the same blind spot).
Customer Journey Metrics
Why customer journey metrics are so important for product-led growth and how to reach a consensus on which metrics really matter.
Progress-Making Forces
The 4 forces that drive customer decisions and how to overcome ‘The Status Quo Bias' in your PLG strategy (AKA why people stick with a product even when a better one is offered).
Segmentation
How to create a ‘Conversion On Steroids’ segmentation strategy, even for the most complex audiences.
Customer Research
Master the most-skipped step in the PLG journey that has been shown to accelerate growth by 3x compared to companies who skip it.
User Interviews
The 5 types of user you must interview during your research process, the questions you need to ask, and what to look for in their answers.
By the end of Week 2, you’ll have identified the product-led model that will get the best results for your specific business freemium, free trial, or one of three hybrid models. You’ll learn the pros and cons of each model, and work through a series of exercises to identify which best fits your product and audience, considering the core strategy you developed in Week 1.
Cold Starts
How to overcome ‘The Cold Start Problem’ that makes it difficult for your users to start seeing any value (no matter which product-led model you choose)
Model Types
The 6 types of product-led model and the danger of choosing the wrong one with warning tales and lessons learned from those who got it wrong
Selecting Your Model
The 8-step process for identifying the product-led model that will get the best results for your business
Opt-In/Out Trials
Why choosing an ‘opt out’ model that adds more friction to the customer journey might be a good thing in some unusual cases
Usage-Based Trials
The 2 (niche) situations in which you should limit access by usage rather than by time or by feature
Freemium
How to capture a larger addressable market and position your product as the dominant player in your space… OR when you should avoid freemium altogether
Sandboxes
Why most businesses should avoid one particular model (AKA ‘the model of last resort’) outside of a few specific circumstances
Troubleshooting
How to spot the symptoms that show you’ve chosen the wrong product-led model, and how to course-correct
By the end of this week, you’ll have designed an onboarding sequence that gets your users to the core value of your product as quickly as possible. You’ll follow a proven process for mapping out your straight-line onboarding journey from sign-up to ‘success strikes’, then you’ll optimize and streamline your plan with input from other key team members from across your company.
Straight-Line Onboarding
How to confidently tackle one of the biggest challenges product-led companies face
Time to Value
Why it’s so important to design an experience that helps your users experience the core value of your product fast (and how to reduce TTV without the super-slow ‘trial and error’ testing phase)
User Journey Mapping
The 4-step framework that allows you to reverse engineer what it takes for your users to be successful in record time avoiding common bottlenecks that reduce activation rates
Success Strikes
How to differentiate between end user success and ‘strikes’, and how to incorporate powerful ‘aha’ moments into your onboarding sequence
Onboarding Optimization
How to vet each step of your journey by coordinating with other team members so you can get alignment and eliminate even more friction in your onboarding process
By the end of this week, you’ll know how to charge your users in a way that aligns with your acquisition model and maximizes upgrades. You’ll learn how to take a data-driven approach to pricing metrics and use our ‘Pricing Metrics Decision Framework’ to select the best monetization strategy for your specific product. You’ll then map out a seamless upgrade experience that uses bumpers to make it as easy as possible for users to convert.
Pricing Strategy
Why your pricing and acquisition model are connected and how to avoid the danger zone caused by a pricing/acquisition mismatch
Value Metrics
The 2 main types of value metrics and how to use the ‘Pricing Metrics Decision Framework’ to identify the best metrics for your specific revenue model
Pricing Mistakes
The most common mistakes and how to avoid them including a ‘red alert’ for one particular PLG pricing model that most businesses should avoid entirely
Seamless Upgrades
How to implement ‘The Bowling Alley Framework’ (a 3-pronged approach for maximizing upgrades and streamlining your conversion process)
Product Bumpers
5 examples of product bumpers that make it easier for users to upgrade and how to choose the best product bumpers for your product
Conversational Bumpers
How to prompt users ‘off platform’ to re-engage them with your onboarding and upgrade process (without irritating them with poor timing)
By the end of this extra module, you’ll understand how each team in your business plays a specific role in moving towards product-led success and how to get alignment and instill a product-led mindset across your whole company.
Alignment
How to get whole-company buy-in and get every team on the same page when it comes to product-led growth
The Marketing Team
The key shifts your marketing team will need to make from messaging and targeting, to KPIs and new ways of engaging with the product team
The Sales Team
How the role of your sales team will change and when it makes sense to consider a hybrid model that refocuses sales efforts onto high-value PQLs
Customer Support
Why it’s so important to create a proactive, self-serve support model that can scale alongside the significant growth of your user base
The Product Team
How your product team will now need to coordinate more closely with other departments now that everyone is aligned behind product-led growth
Culture & Mindset
The 2 biggest lessons we've learned about encouraging a product-led culture and mindset, after interviewing 100+ product-led leaders
Built For High-Impact Teams
ProductLed Accelerator is not for everyone. It’s structured specifically for…
Leaders in Product, Growth, and Marketing who want to 10x their impact.
You lead the product-led initiative at your company. You’ve got a knack for tackling complex problems, yet you’re smart enough to know there’s a lot you don’t know about PLG. You want to avoid making costly mistakes.
Founders and their teams who want to implement Product-led growth fast.
You’re a founder who’s already read every article and book on PLG you can get your hands on. But you need a way to get your team up to speed too. This is the expert-led shortcut that will get them caught up, fast.
Executive teams looking to refine or deploy a product-led motion.
For executives who need a deep dive on PLG to understand the full picture. We use a blend of frameworks and tactical exercises to build empathy for the user and provide a deep understanding of why and how your product can sell itself.
Real World Impact
When Product-Led Growth is Done Right.
4.6 • Excellent
200%
increase in freemium upgrades
When they made the switch to a freemium model, Tettra doubled its number of signups, tripled upgrades, and saw leading retention rates stay consistent at over 100% throughout the year.
By removing friction during the purchasing experience and switching up their freemium offering, 7Shifts achieved a 10x engagement increase, 8.3% increase in expansion for free plans, and a 60% Paywall CTR increase.
At ProductLed, we understand that the first step to building a successful product-led company is feeling confident in your strategy and roadmap.
Unfortunately, people resist change and colleagues stuck in a traditional sales mentality make you doubt that product-led growth can work. We believe launching a strategy shouldn’t feel risky, and we understand the pressure of getting it right the first time.
That’s why after helping 100s of companies succeed in product-led growth, we took what worked best and created ProductLed Accelerator.
Reimbursement Resources
98% of ProductLed Alumni Were Fully or
Partially Funded by Their Company, Here’s How
The resources below have helped 100s of alumni communicate the value of the ProductLed Accelerator Program to their companies and secure reimbursement.
1
ReimbursementLetter Template
Edit and send this templated letter to your manager to make a strong business case for reimbursing your fees.
Get The Support You Need For Your Team to Win With PLG
Whichever plan you choose, if it turns out the program isn’t right for your team, we offer a full refund until the end of your second week in the program.
Individual
Trailblazer
Ideal for start-ups
5 seats total for your team (Save $6k+)
What’s included
1 seat
1 Winning Product-Led Strategy
Full Access to the 4-Week Live Program For 60 Days
Unlimited 1:1 Feedback for 60 Days
Private Community for Class Discussions with your Cohort
Get The Support You Need For
Your Team to Win With PLG
Whichever plan you choose, if it turns out the program isn’t right for your team, we offer a full refund until the end of your second week in the program.
Trailblazer
Ideal for start-ups
Starting at
$1999
One-Time Payment
1 Student Seat
1 Winning Product-Led Strategy
Full Access to the 4-Week Live Program For 60 Days
Unlimited 1:1 Feedback for 60 Days via Slack
Private Slack Community for Class Discussions with your Cohort
Trusted by 100s of High-Growth
Product Leaders And Their Teams
Amanda Cripps
Senior Product Manager, The Predictive Index
Proud to have completed my certification in product led growth! In the process, I learned the ins and outs of this go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.
My favorite takeaway: Align your incentives with your users’ incentives!
Raj K Bawa
Manager of Customer Success,, AutomationEdge
It's quick, highly informative, backed by some great research, and a big differentiator, especially while you are strategizing the PLG model in your business. I think more people should opt for this business methodology.
Avita Garhwal Choudhary
Group Marketing Manager, Marcura
“Product experience has become an essential part of the buying process for any SaaS business, so I decided to learn more about the Product-led Growth (PLG) concept. This course which I took highlights how PLG is a powerful framework that relies on using product as the main vehicle to acquire, activate, and retain customers.”
Shravan K.
Product Manager, StoreStash
Simple but powerful Product-Led Growth (PLG) course to learn and deploy a robust PLG strategy – a capital-efficient way to engage prospects, convert them into strong customers, and drive explosive growth!
Aima Atigari
Community Moderator, Olutu Square
“This is a great resource for anyone who is involved in the development and growth of software products. One of the best way to scale is by building in such a way that your users can experience your product and get value right away.”
Angela Chiu
HR Business Partner, Trifecta
We recently asked all of our employees to take a class on Product Led Growth facilitated by ProductLed. I find myself getting into the weeds of my role so really am thankful we took the time to learn about a subject that isn't directly integrated into my day-to-day work!
The ProductLed Guarantee
We’re so confident that The Accelerator Program will give you the confidence and knowledge to drive product-led growth in your business.
We offer a full refund until the end of the second week of our program.
If you dive into the training and realize the program isn’t for you, simply reach out to a member of our team for a full refund—no questions asked, other than how we could have done better.
Frequently Asked Questions
Questions Students Ask Before Finally Taking Action on Product-Led Growth
We charge a premium so we can offer you premium training
Our mission is to help you build a successful product-led business, which is why we recruit and train the very best ProductLed Coaches who have incredible experience under their belt.
For companies who understand the value of PLG, our fees are a drop in the ocean
We believe that how you spend your money and time is the biggest indicator of what you really value. We want you to have a conversation with your executive team about investing in your product-led strategy. If your company doesn’t invest, it’s a good indicator they don’t really want to build a successful product-led business right now. If they do, the strategies you’ll learn and the mistakes you’ll avoid by following our system, will cover the enrollment fees many times over.
PLG is a team sport and we want you to bring your key players
The team you bring into this program will be trained on how to think like a product-led leader. PLG is highly cross-collaborative. It’s easier to get alignment, momentum, and a product-led culture when everyone is on the same page. Ultimately, the more team members who join you in the program, the higher your likelihood of success.
In our experience, the biggest impact activities are the fundamentals. Too often leaders look to advanced tactics as the “holy grail” of growth and forget that mastering the fundamentals is what really drives long-term success. This program takes an “advanced level” attitude towards mastering those fundamentals, so you’ll get powerful results before even needing the advanced tactics.
To start a product-led growth motion, ideally we’d recommend putting together a streamlined ‘product growth squad so you have a core set of people driving this change. For example, a product manager, an engineer and a marketer. If you can also bring on board a data analyst and someone from the sales team… even better.
For companies that want to drive the strategy faster, think 8-10. What’s more important is the skillsets on this team. Click here to learn more.
All live meetings are recorded so you can watch them later. If you have any questions, a ProductLed coach will be available to answer questions through Slack.
The book helps you understand the core fundamentals.
ProductLed Accelerator helps you craft a product-led strategy so you can confidently execute.
Enrollment is limited to 10 teams per cohort, and breakout groups are made up of your teams to ensure you get the individualized attention you need for success.
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