For SaaS founders & their GTM teams

Become a Certified Product-Led Growth Leader.

Learn a holistic perspective to product-led growth and understand exactly what it takes to be successful, so you can help lead or contribute to the initiative at your company.

get instant access for $250

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You know “product-led growth” isn’t just a buzzword.

Because going “product-led” has been the skeleton key to unlocking explosive growth for the world’s most admired software companies — from Netflix to Dropbox, Hubspot, Atlassian and beyond.

But being excited about product-led growth is one thing. Actually implementing it in your own organization? That’s a whole new ball game.

Before you can even get started, you have to figure out:

Should you offer a free or freemium plan?
Which features do you give away for free?
Which features do you hide behind a paywall?
How do you price things so users are happy to upgrade?
How do you improve onboarding so more users experience your product's true value?

And that is why we created this course.

Testimonials

Seeing Is Believing

Here are some of the results from our graduates:

“A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.”

Wyatt Tucker

Growth Operations Manager, Mixpanel

“My team gained confidence and clarity on our company's product-led strategy.”

Chris Jackson

Chief Product Officer, Thomas.co

“I got the tools and skills to drive product led growth within my organization.”

Etienne Luneau

Head of Business Operations, Algolia

“With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.”

Vladimir Kovalskiy

CEO & Co-founder, Medesk

“We've dramatically improved our activation rate with the ProductLed courses.”

Kristi Gibson

Product Marketing Manager, 7shifts

“The ProductLed courses gave my team a fresh perspective to grow our business.”

Heather Hanson

Director of Product, Docket

How It Works

What’s Included In The Course

This course will give you the growth skills, knowledge, processes, and frameworks to confidently plan out a successful product-led approach.

Modules

Lead with Confidence

Confidently lead the change from sales-led to product-led via a proven, step-by-step process.

Company-Wide Alignment

Encourage everyone across your entire business to get on board and adopt a product-led, user-focused mindset.

Find the Right Fit

Confirm which product-led model will be the best fit to drive the best results for your organization.

Overcome Bottlenecks

Help your organization avoid some of the most painful bottlenecks during this transition.

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Everything You Get With The Program

40+ on-demand video lessons on all the PLG essentials to help you build and grow a product-led business.

Over-the-shoulder examples, so you get to see exactly how everything is done before doing it yourself.

Worksheets & templates to help you flesh out successful campaigns and manage your account - the same resources we used for other successful PLG Companies

Certificate upon successful completion of the program so you can set yourself apart as a certified product-led growth leader.

get instant access for $250

FAQs

What’s The Difference Between This Course And The ProductLed Academy?

This course is the self-paced version of the Productled Academy, providing exclusive access to on-demand lessons and worksheets. However, it does not include live sessions (or replays), bonus modules, unlimited asynchronous feedback, or the community of vetted peers offered by the ProductLed Academy program. This option is designed for those seeking a truly self-paced learning experience.

The course aims to equip you with the tools and knowledge to effectively plan out your product-led approach. On the other hand, if you're looking for a program that will get your team implementing those learnings, the Accelerator is where it's at.

Why is this course only $250

We're offering early adopter pricing for this course, as we believe that there should be an accessible and affordable option for the trailblazers who are championing PLG in their businesses. This course is specifically designed to help you plan out the main aspects of your product-led approach, with a greater emphasis on strategy and less on implementation.

When compared to its ProductLed Academy counterpart, this course focuses on planning rather than implementing. While it won't cover the implementation aspect in as much depth as the Academy, it will provide you with valuable information to help you lay the groundwork for a successful product-led strategy. So if you're ready to take the first step towards transforming your product approach, this course is the perfect starting point.

Who’s this Course made for?

If you're a product manager, head of product, head of growth, or simply leading the charge in planning your PLG strategy, this course is made for you. It's designed to equip you with the tools and knowledge to plan out your product-led approach and prepare your business to implement PLG.

what exactly do i get with the course?

This course provides access to over 35 on-demand videos and a set of projects designed to help you plan out the four key sections of a product-led business. Additionally, upon successful completion of the program, you'll be awarded a certificate that certifies you as a product-led growth leader.

how do i long i have access to this course?

You get access to this course for 1 year.