For Ambitious SaaS Founders
Get Your Personalized Game Plan
Craft a powerful, 30-day game plan that’s focused on one core component of the ProductLed System that will have the biggest impact on your company’s growth. This isn’t just theory—it’s a practical roadmap tailored to help you get momentum and start seeing results quickly.
"The Product-Led Playbook offers a vital lesson that we learned firsthand at Vidyard: treating product-led growth as just a product initiative rather than a company-wide strategy is a recipe for failure. Wes' insights on organizational alignment are spot on and essential for any company serious about PLG success."
“If you're a founder of a product-led business, this book is a must-read. Our team has helped 1,500 tech founders successfully sell their businesses, and this playbook outlines the best practices and actionable steps to position your business for higher multiples.”
“From day one, OpenPhone's product-led approach has been a game-changer, setting us apart in a market full of clunky business phone options. As more companies realize that customers demand a simple experience, being product-led will become the standard. The ProductLed Playbook is your invitation to disrupt your market, just as we have.”
What's Next
Work with a ProductLed Implementer
Think of your ProductLed Implementer as your fractional Chief Growth Officer or VP of Growth. They’re your strategic partner who’s fully invested in your success.
Outcome 1
Tailored Growth Strategy
We’ll work closely with you to develop and implement a customized growth plan that aligns with your business goals, ensuring that every move you make is strategic and impactful.
Outcome 1
Hands-On Guidance
You’ll receive ongoing support and actionable insights to help you navigate the complexities of scaling a product-led business. From optimizing your onboarding prvocess to fine-tuning your pricing model, we’re with you every step of the way.
Outcome 1
Accelerated Implementation
With a dedicated ProductLed Implementer by your side, you’ll be able to execute key growth initiatives faster and more efficiently. We bring proven frameworks and tactics that drive immediate results.
Outcome 1
Accountability to Growth Targets
We hold ourselves accountable to your growth targets, working tirelessly to ensure that you hit your key milestones. We don’t just set goals; we actively drive the execution needed to achieve them.
Outcome 1
Data-Driven Decisions
We’ll help you leverage data to uncover hidden opportunities, refine your product offerings, and make informed decisions that propel your business forward.
Outcome 1
Team Alignment and Execution
We’ll ensure that your leadership team is fully aligned with the product-led growth strategy, fostering a collaborative environment where everyone is focused on driving growth.
Outcome 1
Sustainable Growth
Design a product that sells itself so you can grow your self-serve revenue without working harder.
Outcome 1
Milestone-Driven Growth
Build a big business with a tiny team so you can afford to hire the best talent in the market while keeping costs lean.
Outcome 1
Shared Accountability
Boost annual profits with a hard-to-copy strategy that positions you as the obvious choice in your market.
the Solution
How It Works
Proven System + Hands-On Implementation = Guaranteed Results
Get paired with a ProductLed Implementer
We'll identify several high-impact quick wins that will generate enough revenue to cover our entire year of working together.
Everything you need to turn users into paying customers
Your product provides a ton of value. We make sure users can see that value quickly once they sign up.
We do the heavy lifting
We’ll work with you to design and execute your PLG strategy so that your value engines are firing on all cylinders.
Install the ProductLed System™
Implement our proven system that will make it easy for you to scale up your PLG motion.
Accountability to
Growth Targets
Growth Targets
We're so confident in our approach that if we don't achieve at least 80% of our agreed targets, we'll return 50% of our base fee—guaranteed.