Wes is the author of the bestselling book “Product-Led Growth: How to Build a Product that Sells Itself.” Wes is best known for challenging how SaaS leaders approach growth. Wes is also the founder of the Product-Led Institute and one of the hosts of the Product-led Summit.
Ramli John is a Product-Led educator and consultant. He is also the host and founder of the “Growth Marketing Today” podcast, where he has interviewed experts like Hiten Shah, April Dunford, and Rand Fishkin. Ramli also helps SaaS companies optimize their retention rates and their user onboarding flow.
In this special episode, Wes and Ramli tackled all there is to know about their Product-Led Certification Program—the reason they split it into two, quick overviews of each program, and the benefits of applying as a team, among many others.
[01:28] Why they split the program into two
[03:59] A quick overview of the Product-Led Transformer Program
[06:24] A quick overview of Product Onboarding
[10:02] How they determine the right fit for the programs
[11:34] How their calls and mastermind sessions are typically structured
[11:59] Their program’s big differentiating factor
[12:36] What their “Expert Series” is all about
[14:00] The benefits of joining masterminds
[15:20] Estimated time people will spend on the program
[16:40] How the certification program is different from the book on Product-Led Growth
[18:04] The benefits of applying as a team
[23:39] Other things they want to touch on regarding the program
[25:15] How people can reach out to them if they have questions
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