The Three Main Product-Led Growth Models and How To Make Them Work

David Atmaram Satterwhite is the chief revenue officer at UserTesting, an on-demand human insights platform that help companies make accurate customer-centric decisions at every level and at the speed their business demands. In this episode, David shared what their product led journey has been like, the importance of ensuring the whole process is seamless, and why they decided to offer free trial. 

Show Notes

[02:00] What UserTesting is

[04:35] What their product led journey has been like

[07:00] Why they decided to offer free trial

[08:20] What is required to launch free trial

[09:55] Why people need to apply for the free trial

[10:19] What they’re looking to implement to offer that touch less free trial experience

[12:31] The UserTesting team’s WHY

[15:29] The importance of ensuring the whole process is seamless

[17:19] Key requirements for teams that are considering product led

[20:20] His advice to enterprise or sales teams that want to transition to product led

[22:50] Where people can find out more about him and UserTesting

About David Atmaram Satterwhite

David Atmaram Satterwhite is passionate about building and leading teams. He also loves bringing great solutions and technology to the market and earning the loyalty of customers. For almost two decades now, David has been the executive in charge of revenue for companies like Good Technology, PubNub, newScale, and UserTesting.

Profile

About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.
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