The Importance of Product Experimentation with Jon Noronha, VP of Product at Optimizely

For today’s guest, a culture of experimentation is the key to agility. Jon Noronha is the VP of Product at Optimizely and he believes that to move faster, they need to experiment more. At Optimizely, Jon leads a team of product managers to determine new ways for companies to conduct experiments across apps, websites, and every level of the stack. In this episode, he talked about all the essentials of product experimentation—from the metrics to focus on down to building a culture of experimentation—he covered it all.

Show Notes

[00:43] How he became the VP of Product at Optimizely

[05:29] How they go about building a culture of experimentation

[07:33] Metrics teams should take into if they want to experiment

[10:37] How to figure out what metrics to focus on first

[12:10] Best practices around prioritising experiments

[14:42] How to run experiments when the traffic is not sufficient

[17:09] How to structure product experiments in a more scientific way

[20:46] His thoughts on the first principles of experimentation

[23:27] One of the most important things when it comes to democratising experimentation

[27:06] Where people can go to find out more about him

About Jon Noronha

Jon Noronha is the VP of Product at Optimizely, the world’s leading experimentation platform. Optimizely is designed to enable businesses to deliver continuous personalisation and experimentation across mobile apps, websites, and connected devices. Prior to joining Optimizely, Jon was the PM of Image Search at Microsoft. Jon has a Bachelor’s Degree in Computer Science from Harvard University.



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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.