The Product-Led Sales Playbook

If you’re interested in product-led sales, you’ll definitely love this episode. Today’s guest is the founder and CEO of Dooly, hailed as the fastest way to update Salesforce, take sales notes, and effortlessly manage all deals so nothing slips through the cracks. Today's guest is no less than Dooly's founder and CEO, Kris Hartvigsen. In this episode, Kris shares how he transitioned from sales to founder of Dooly, how he sees product-led growth fuelling and helping enterprise sales, and what happens when a product qualified opportunity comes through.

Show Notes

[00:45] How his progression from sales to founder happened

[03:58] What Dooly is all about

[05:27] How he sees product-led growth fuelling and helping enterprise sales

[07:10] How he defines product-led sales

[08:55] What PQO stands for and what it’s all about

[09:15] Why 5 is the sweet spot for them

[11:58] Why they get sales involved relatively early

[13:00] What happens when a product qualified opportunity comes through

[15:51] What he’ll tell organizations that claim they are product-led

[16:59] What the hand off to the sales team looks like

[21:09] His advice to organizations that are transitioning to product-led

[23:13] Where people can find him online

About Kris Hartvigsen

Kris Hartvigsen is the CEO and founder of Dooly, a computer software that captures and actions customer conversations, solves challenges that affect customer-facing teams, and analyzes and acts on them. From administrative work like Salesforce updates to deal supporting tools, Dooly automates the sales process by moving information to and from the customer in real-time. Dooly was built with the users in mind and its end goal is simple: provide users with the freedom to sell.



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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.