How to Change Your Marketing Motion from Sales-Led to Product-Led with Katie Mitchell

Ramli John

Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.

Ramli John

Author of the bestselling book Product-Led Onboarding: How to Turn Users into Lifelong Customers.

Last Updated
October 4, 2022
Estimated Reading Time
1 minute

Table of Contents

Leave a rating on this post
5/5 - (18 votes)

Katie Mitchell is Head of Marketing at UserLeap, the platform designed for modern user research. As the first continuous research platform, UserLeap uses artificial intelligence to help UX researchers and product managers obtain quantitative insights at scale so they can make informed product decisions in just hours. In this episode, Katie spoke about her primary responsibilities, their marketing plans for 2021, and her advice to those who want to go product-led.

Show Notes

[00:44] Her main responsibilities right now

[04:07] Difference in her roles and responsibilities

[06:47] He definition of PQL

[08:29] What has been working in terms of her transition into becoming product-led

[13:16] What their plans are for 2021 in terms of marketing

[15:26] The role of salespeople in their product-led journey

[19:20] Her advice to those who want to go product-led

[20:16] Where people can find out more about her and UserLeap

About Katie Mitchell

Katie Mitchell is a curious problem solver and a DC-based marketer. She is also the Head of Marketing at UserLeap. For over a decade, she has worked at various SaaS-based companies across B2B and B2C. She helps them elevate their brands and accelerate their growth. Before that, she has worked with large consumer brands like Campbell’s Soup Company, PBS, and BB&T Bank.

Profile

About Product-Led Podcast

The Product-Led Podcast is available on all of your favorite mobile apps so you can listen wherever and whenever. Click below and subscribe on:

Most Popular Posts

chevron-right