Master Product-Led Growth.

Acquire the skills you need right now to build and scale a successful product-led business. Whether you're a growth, marketing, or product leader looking to upskill and connect with smart peers—join an accelerator program designed to help you accelerate the growth of your business.
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Gain Clarity on Your Company's PLG Strategy

Can you imagine if Luke Skywalker went to train with Master Yoda, and Yoda said, "If being a Jedi is what you want, watch my online course you must."

Do you think Luke would have become a Jedi Master by watching an online course?

That's the problem with a lot of online courses. They give you "Head" knowledge without necessarily helping you apply the concepts. That's not what we wanted for our program.

ProductLed Pro is a 12-month accelerator program designed to close that gap between knowledge and application. Build and scale a product-led business without all the second-guessing and uncertainty of figuring everything out by yourself.

This accelerator program will give you:
  • An actionable roadmap you need to create your own product-led growth strategy
  • Proven frameworks other SaaS companies used to grow their customer base
  • The ability to ask seasoned experts for help with your company’s unique challenges

Accelerate Your Growth With Our Modern Learning Experience

Get the skills, knowledge, frameworks and mentorship you need to become successful with PLG
Complete interactive courses
Get help from experts
Observe real-life case studies
Apply the concepts

Learn How to Build A Successful Product-Led Business.

Build Program

Go From Sales-Led To Product-Led

  • Confidently lead the change from sales-led to product-led via a proven, step-by-step process
  • Encourage everyone, across your entire business, to get on board and adopt a product-led, user-focused mindset
  • Help your organization avoid some of the most painful bottlenecks during this transition
  • Confirm which product-led model will be the best fit — and will drive the best results —for your organization
Learn More > 
Grow Program

Scale a Product-Led Business

  • Critically evaluate user onboarding processes and identify and fix usability flaws using a data-based approach
  • Leverage consumer psychology frameworks and UX best-practices to turn even hard-core skeptical users into passionate product advocates
  • Confidently build and deliver a first-class product experience that doesn't overwhelm new users — and help them easily adopt new habits with your product
  • Guide and support new users in experiencing precious “Aha!” moments while achieving faster time-to-value with your product
Learn More > 

See What Experts Really Do To Drive Results.

Expert Sessions
Expert Sessions

Study the sharpest minds in PLG

Curious how Drift, HubSpot, or even Notion approach product-led growth? Well, you're in luck! You're soon going to be able to go behind the scenes of some of the world's most successful product-led businesses and see exactly how they turned their product into a powerful growth engine. And at the end of each live session, you'll get to ask them all of your smart questions. 

Collage of faces

Meet Your Future Board of Advisors

Let's face it. At least once a week, you're munching on a big problem that you're not entirely sure how to approach. We get it. Wouldn't it be great to ask a group of smart peers who've already solved that problem what to do? We thought that'd be a great idea too. So that's why we're creating these meetups in the first place. When you join, you're going to get access to candid feedback and figure out how to solve your big challenges, right now. Plus, we're a friendly bunch so you're bound to make a friend or two in the process. Nobody bites, yet...

Do Your Best Work Now.

Swipe Files

Execution is the ultimate differentiator

Within each of our courses, we'll challenge you to take action at every step of the way. If you think this is going to be one of those programs where you don't have to do any work, don't join. As the old saying goes, you get what you put into it. We're just here to give you everything you need to be successful but the onus is on you to take action.

Swipe Files

21+ copy-and-paste templates

Get the same templates we've used to help launch multi-million dollar freemium models, turn thousands of users into happy, paying customers, and do user research that makes you speak in the same language as your customer. ;)


Unlock proven strategies

Each framework includes relevant, up-to-date case studies, expert interviews, and examples from today’s fastest-growing companies. You can apply the frameworks to your company, role, and product via exercises, worksheets, and micro-projects.


Review What Separates Good From Great.

Direct Consulting Line
Direct Consulting Line

Get expert answers to your toughest questions

Instead of scouring the internet for hours looking for an answer to your question or just guessing what to do, ask our team of experts. As a Pro member, you'll have the opportunity to ask our team of experts direct, confidential questions. And, in short order, you’ll get a recorded response with answers tailored to your specific challenge.


Make Mistakes In Our Assessments So You Avoid Them In Your Business

Throughout our training you'll be prompted to complete quizzes and certifications to vet that you understand key concepts along your product-led journey. Each of these assessments will help you pinpoint your knowledge gaps so that you can learn from your mistakes and track your progress.

On-demand e-learning platform

What You'll Get With ProductLed Pro.

Two PLG certification programs with over 75 practical lessons. ($5,997 value)

12 Live Expert Workshops on topics such as Monetization, User Onboarding, Free Trial vs. Freemium, and more. ($4,997 value)

24 live Q&A and feedback sessions so you can make sure you're on the right path to achieving success with PLG. ($4,997 value)

Our private Slack group where you can find support and friendship from your peers, and reach out to me any time you have a question. ($1,000 value)

Worksheets & templates to help you flesh out successful campaigns and mange your account - the same resources we use on a daily basis. ($500 value)

Certificate upon successful completion of the program so you can set yourself apart in a crowded job market. ($500 value)

Download an Overview of ProductLed Pro

What Our Members Are Saying.

Chris Jackson

Chief Product Officer at
My team and I gained confidence and clarity on our company's product-led strategy.
Chris Jackson Testimonial

Heather Hannson

Director of Product, Docket
The ProductLed courses gave my team a fresh perspective to grow our business.
Heather Hannson Testimonial

Kristi Gibson

Product Marketing Manager, 7shifts
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hannson Testimonial

Etienne Luneau

Head of Business Operations, Algolia
I got the tools and skills to drive product-led growth within my organization.
Etienne Testimonial

Vladimir Kovalskiy

CEO and Co-Founder, Medesk
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Vladimir Testimonial

Joe Razza

VP of Product, KnowledgeHound
ProductLed has armed me with the PLG frameworks and tactics to be successful.
Joe Testimonial

Learn from world-class experts for less than it'd cost to hire one for a day.

Plus, join today and your membership rate will never increase, even when we raise the price for future members!


Monthly Plan
  • Playlists
  • Unlimited Courses
  • Learning Paths
  • Live Expert Sessions
  • Meetups
  • Exclusive Community Access
  • Challenges
  • Swipe Files
  • Frameworks
  • Direct Consulting Line
  • Assessments

Best Value

Annual Plan
All Pro Features +
  • Save $398 Per Year
  • 1:1 Consulting Call 
Have any questions? 

send us a message via the chat widget on 
the bottom right of the page.

Join the Sharpest Minds In PLG.

Robbie Allan
Group Product Manager at Intercom
Mario Araujo
Mario Araujo
Product Growth at OutSystems
Blake Bartlett
Partner at OpenView
Andrew Capland
Head of Growth at Postscript
Al Chen
Solutions Architect at Coda
Yuval Karmi
CEO at Simpo
Kevan Lee
VP of Marketing at Buffer
Brennan McEachran
Brennan McEachran
CEO and Co-founder at Soapbox
Megan Murphy
VP of Product at Hotjar
Todd Olson
CEO and Co-founder at Pendo
Ashton Rankin
Product Manager at Vidyard
Andrea Saez
Product Growth at ProdPad


Try ProductLed Pro 100% Risk Free! We understand that this can be a considerable investment, but we are confident you will get enormous value out of this certification program. But here’s the deal – we're not looking for “tire kickers.” We have no interest in offering all of training to those who just want to “window shop.” So we're going to assume you’re serious about putting 100% of your effort into this program. And if you feel that we haven’t given you 100% of our effort in return, you get 100% of your purchase price refunded to you. It’s that simple. This is a ZERO-risk opportunity. If this program doesn’t change your career, we don’t deserve your money.

Grow your career and your business with the same methodology that powered Slack, Dropbox, Zoom, and Canva's quick rise to success. This practical, no-fluff program will turn you into a product-led expert.

ProductLed Pro is a powerful learning opportunity and we offer many live educational experiences such as expert workshops and feedback sessions, so many companies reimburse employees for ProductLed Pro memberships. Every company has a different policy regarding education and professional development budgets so check with your manager or HR department. Here are some helpful community resources on getting reimbursement approved at your company.

If your company would like to purchase 10 or more memberships please contact for group rates.

No. Similar to other memberships like Amazon Prime, access to ProductLed Pro content, experiences, and community is only available with an active membership.

The best way to contact ProductLed is by email. Reach out to our team at and we will get back to you as soon as we can.

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