Frameworks for Selecting and Implementing Product Analytics with Sam Richard, Director of Growth at OpenView

Frameworks for Selecting and Implementing Product Analytics with Sam Richard, Director of Growth at OpenView

It is reassuring to know that product analytics have reached mass adoption with nearly 80 percent of companies already adopting in-product analytics as well as tracking. In this episode, Sam Richard, Director of Growth at OpenView shares the importance of product analytics and how companies should go about selecting and implementing product analytics.

Show Notes

[00:42] How she became the director of growth at OpenView

[04:08] Her definition of product-led growth

[06:39] Her thoughts on product-led growth being considered a fad

[09:02] How to build a product-led business

[11:25] Where one should start if they want to develop a culture of experimentation

[13:03] How companies go about selecting and implementing product analytics

[15:42] Key questions to ask before starting product analytics

[18:25] Specific metrics she takes into account

[21:35] The power of activation

[23:42] Common mistakes she sees people make

[27:14] Her advice for companies that are transitioning to become more product-led

[29:06] Reasons to start a product-led business and reasons to consider a more sales-led business

About Sam Richard

Samantha Richard is Director of Growth at OpenView where she helps software companies become market leaders. Through OpenView’s expansion platform, they help ensure companies are able to hire the best talent, partner with industry leaders, and acquire (as well as retain) the right customers so they can dominate their markets.

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About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.
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