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Product-Led Growth Fundamentals Certification Exam
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What is the best definition of Product-Led Growth?
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Product-Led Growth is a way for you to sell without a sales team.
Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.
Product-Led Growth is when your sales team sells your product with a heavy markup.
Product-Led Growth is simply a free trial or freemium model.
What are the main benefits of Product-Led Growth?
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A capital efficient way of growing
A significantly lower customer acquisition cost (CAC) than their competitors
A wider top-of-funnel
A shorter sales cycle
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Why is Product-Led Growth becoming of rising importance?
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People want to “try before they buy”
People are more comfortable than ever before using software on their own.
People are tired of “jumping hoops” in a sales process in order to see if a product is a good fit for their organization.
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When it comes to helping someone make a purchasing decision, which strategy is more effective?
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Telling them about the value of the product
Showing them the value of the product
Does Product-Led Growth only apply to B2B SaaS companies?
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Yes
No
What makes free users upgrade to happy, paying customers?
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A quick time-to-value
A long drawn out sales cycle
What is the main goal of having a free product?
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To create a pretty looking way for people to learn how to use your product.
To increase the motivation of a user so that they’re more likely to learn how to use your product.
To help someone become a power user.
To help the user solve their problem with your product.
When does user onboarding start?
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The first interaction someone has with your brand
In the product
When they talk with your customer success representative
Billboard posters
Does user onboarding end after a user has achieved an aha moment?
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Yes
No
What percentage of users typically never come back to SaaS products after the first visit?
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10-20%
20-40%
40-60%
60-80%
80-99%
Once a user has signed up, what should our main focus be?
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Send the user all the content you’ve published that you think will be relevant to them
Get users to a quick win
Welcome them to the product.
Sell them on your product
What are some of the biggest fundamental differences between sales-led and product-led marketing teams?
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Bottom-up vs top-down marketing approach
Marketing Qualified Leads vs Product Qualified Leads
The main call-to-action is often to get started vs sign up for a demo
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What is the main difference between a sales-led vs a product-led business?
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A product-led company gives the buyer access to their product and helps the user become so successful using the product that upgrading to a paid plan becomes a no-brainer
A sales-led company focuses on telling you about the value of their product and taking you from Point A to Point B in their sales cycle
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Your users success eventually becomes your success.
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True
False
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