Get Certified to Build a Product-Led Business.

The Build a Product-Led Business Path is a series of courses aimed at helping you learn the skills, strategies, and frameworks to build a product-led business, whether you're starting from scratch or adding product-led go-to-market strategies.

Who Is This Path For?

For sales-led organizations that are looking to transition into a product-led one
For early-stage founders and entrepreneurs who are looking to build an MVP

What You'll Learn.

How to confidently build a product-led business from scratch or lead the change from sales-led to product-led via a proven, step-by-step process
Confirm which product-led model will be the best fit — and will drive the best results —for your organization
Help your organization avoid some of the most painful bottlenecks with building a product-led business
Tried and true tactics from like-minded peers who are also going through the same organizational challenges as you are

Build Certification Path Courses.

Identify Your Product-Led Strategy

Deciding whether a free trial, freemium, or hybrid model will work best for your busine...

Monetization Strategy

Communicating your value is the unshakeable core of a successful product-led growth str...

Understand The End User

But before you build and grow a product-led business, you need to first take a step bac...

Product Qualified Leads

The emergence of the Product-Led Growth model has forever changed how we build, sell, a...

Build Your Straight-Line Onboarding

To boost your user activation rate, you have to eliminate "busy work" in your current o...

The Product-Led Organization

As a product-led business, you have an unfair advantage over competitors as you have un...

Final Exam

For a lot of us, the word "exam" brings back bad memories.

The goal for the Prod...

Bonus Content

In this bonus section, you'll get access to previously recorded live expert workshops a...

Pro Live Q&A Recordings

These are the past recordings from live Q&A and feedback sessions for the ProductLe...