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Get Certified to Build a Product-Led Business.

The Build a Product-Led Business Path is a series of courses aimed at helping you learn the skills, strategies, and frameworks to build a product-led business, whether you're starting from scratch or adding product-led go-to-market strategies.

Who Is This Path For?

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For sales-led organizations that are looking to transition into a product-led one
For early-stage founders and entrepreneurs who are looking to build an MVP

What You'll Learn.

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How to confidently build a product-led business from scratch or lead the change from sales-led to product-led via a proven, step-by-step process
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Confirm which product-led model will be the best fit — and will drive the best results —for your organization
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Help your organization avoid some of the most painful bottlenecks with building a product-led business
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Tried and true tactics from like-minded peers who are also going through the same organizational challenges as you are

Build Certification Path Courses.

Identify Your Product-Led Strategy

Deciding whether a free trial, freemium, or hybrid model will work best for your busine...

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Monetization Strategy

Communicating your value is the unshakeable core of a successful product-led growth str...

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Understand The End User

But before you build and grow a product-led business, you need to first take a step bac...

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Product Qualified Leads

The emergence of the Product-Led Growth model has forever changed how we build, sell, a...

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Build Your Straight-Line Onboarding

To boost your user activation rate, you have to eliminate "busy work" in your current o...

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The Product-Led Organization

As a product-led business, you have an unfair advantage over competitors as you have un...

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Final Exam

For a lot of us, the word "exam" brings back bad memories.

The goal for the Prod...

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Bonus Content

In this bonus section, you'll get access to previously recorded live expert workshops a...

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Pro Live Q&A Recordings

These are the past recordings from live Q&A and feedback sessions for the ProductLe...

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