Going All-In With Product-Led Growth, Co-founder & CEO of Qordoba

While making the transition to product-led growth can be very beneficial, it can also be tough. In today’s show, we talked to May Habib, Qordoba’s co-founder and CEO, and found out what their experience has been like. Qordoba manages over 2 billion words every day for customers including Sephora, Conde Nast, GitHub, and the NBA. In this episode, May shared how she got everyone on board the product-led bus, how the transition has affected their approach to selling and her advice for those who would like to make the switch. 

Show Notes

[00:34] Why she decided to found Qordoba

[01:21] Problem they’re solving

[03:55] How they traditionally made sales and why they decided to offer free trials

[06:46] Where the fork in the road came for them

[08:36] First steps they did to ensure what they want to do is viable

[10:51] How she got everyone on the product-led bus

[13:36] How their whole approach to selling has changed 

[16:56] When their sales team steps in

[21:31] Why they end up going down the path of usage-based free trial

[24:07] Her thoughts on the cost of a free user

[26:10] The benefits she’s seeing 

[27:39] Her one tip for founders and companies that are making the switch

 [32:50] Where people can find her if they want to know more

About May Habib

May Habib is the co-founder and CEO of Qordoba, a machine-learning based solution designed to help brands define and scale a consistent brand voice. Qordoba’s platform also integrates with over 100 marketing and development companies and fits them seamlessly into the developer stack. Based in San Francisco, the company is backed by Rincon Venture Partners and Upfront Ventures. To date, Qordoba has helped companies like VISA, Marriott, Postmates, GitHub, and Sephora optimise and release new product copies across marketing, product, and customer support.

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About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.
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