#HowIGotHere with Sam Richard (Hosted By Andrew Capland)

Sam Richard is a director on the Growth team at OpenView, an expansion-stage venture firm that helps turn software companies into market leaders. At OpenView, she has helped accelerate top-line growth by establishing processes and best practices that support product-led growth. In this episode, Sam talked about the challenges she’s faced during her career, the kind of problems she loves to work on, and the most important skills she thinks are needed to succeed in growth.

Show Notes

[02:35] What OpenView is and how her role fits in there

[04:01] The skillset that has helped her get to this point

[05:32] The foundation of her skillset

[13:20] What happened when she led the marketing team

[18:37] Challenges she faced when she took on project strategy

[20:41] How she learned how to crossover into the product realm

[26:28] What the vibe is at OpenView

[31:40] Favorite type of problems she loves to work on

[33:22] Trends she has noticed

[35:37] The most important skills needed to be successful in growth

[36:57] Common traps she’s seeing

[38:00] Skills she’s working on right now

[39:24] How she knows if she’s making progress

About Sam Richard

Sam Richard is the director of growth at OpenView. She works closely with portfolio leadership teams to determine and implement powerful and impactful growth strategies. Sam also takes care of onboarding and retention optimization, funnel optimization, and channel/partner strategy. Before joining OpenView, Sam worked as the director of growth and engagement at Dispatch. 


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Andrew Capland
Andrew Capland
Andrew Capland is the Head of Growth at Postscript, an SMS marketing product for growing Shopify stores. He is also the founder of Delivering Value, where he coaches other growth leaders on how to scale their impact & navigate their careers in tech. Andrew has spent almost 15 years working in SaaS marketing tech. He previously led growth at Wistia and was an early team member at HubSpot.