How ChartMogul Shakes Up The Traditional Product Demo

When I first chatted with Sara Archer, Director of Sales & Marketing at ChartMogul, I knew I had to share how she approached product demos with you.

Let me be clear, this is not one of those traditional demos where you sit back, grab a bag of chips, and listen to the sales rep moan on about how amazing their product is.

Not at all.

Sara puts her prospects to work.

She uses a tool called Demodesk to guide users through ChartMogul so that they can successfully set up their account and see a quick win in the product.

By doing so, her prospects are able to build muscle memory from using the product and they're well equipped to complete similar objectives in the product when she's no longer there to help them.

Here is Sara's take on how to do a successful product demo:

What are your thoughts? Do you approach the product demo differently?

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.