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Frequently Asked Questions

"Are The Product-Led Certification Programs Right For Me?"

Q: How do you choose who to accept?
Our goal is to deliver the most actionable learning experience of your career. The application process screens for three things:

1. Relevant experience in the technology industry working on digital products
2. A relevant role focused on digital product growth
3. A relevant company where our concepts can be immediately applied.

This is to ensure you will get actionable value out of this course.
Q: What are the official 2020 dates?
The application deadline for the October 2020 session is Thursday, September 10th.

The acceptance offers will be sent out on Thursday, September 24th. The deadline to accept your offer and submit your payment is Thursday, October 1st.

NOTE: If you are accepted, securing your seat is on a first-come, first-serve basis. There are only 100 spots available in this cohort per program. In the last cohort, we had over 700 applicants.

The 6-week live program happens from October 7th to November 19th, 2020.
Q: When are the live calls?
For the Product-Led Transformer Program, we will host the live calls for the course from 12 to 1 PM EST every Thursday during the 6-week program.

For the Product Onboarding Program, we will host the live calls for the course from 12 to 1 PM EST every Wednesday during the 6-week program.
Q: Will I be able to expense this to my company?
Every company has a different policy regarding education budget. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.

Need help convincing your boss? Get tips on reimbursement.
Q: I've applied to the program. What happens next?
Our team hand reviews every application for fit with each program. We receive hundreds of applications for each cohort so this process can take a few weeks. Every applicant gets a response, so we appreciate your patience as we complete the review.

We cap the number of participants to ensure that we can provide a great experience for everyone who attends. Once we hit the program cap, we stop accepting payments, and we waitlist any remaining accepted individuals. So we highly recommend submitting your payment as early as possible.

The final deadline for submitting your payment for the 2020 cohort is October 1st, 2020, if seats are still available.

The 2020 cohort begins on October 8th, 2020 for the Product-Led Transformer Program and October 7th, 2020 for the Product Onboarding Program
Q: What if I join and decide the program wasn't right for me?
We’re confident that you’re going to get enormous value out of the Product-Led Growth Certificate™. We understand that this can be a considerable investment for some people.

But here’s the deal – I’m not looking for “tire kickers.” I have no interest in offering all of my experience to those who just want to “window shop.” So I’m going to assume you’re serious about putting 100% of your effort into this program. And if you feel that I haven’t given you 100% of my effort in return, you get 100% of your purchase price refunded to you. It’s that simple.

This is a ZERO-risk opportunity. If this course doesn’t change your career, we don’t deserve your money.
Q: How much is the investment in the program?
The program is $2,997 per seat. Group rate for teams of 5+ from the same company is $2,697 per seat
Q: How much time should I expect to spend on the program?
This is an intensive experience that requires a lot of effort. To get the most out of the program, you should expect to spend a minimum of 5 hours per week on program material and event attendance.
Q: Will I get access to the material after the program is over?
Yes! And even better, you'll continue to get updates to the program as we continue to update it over the years.
Q: I applied but I'd like to take it with a co-worker. Do they also have to apply?
You bet. That way we can screen them to see if they'll be a good fit for the program as well.
Q: How is the certification program different than the book on Product-Led Growth?
Although there are some similarities in what's covered in the book and the course, we dive much deeper into what Product-Led Growth is all about in this program. Instead of just learning about the methodology, you'll be given the resources and tools to put it into action. You'll also have the opportunity to chat with SaaS leaders who are in the trenches building world-class companies.

Applications For The Programs Close on Thursday, September 10th, 2020.

Take Me To The Certification Programs Page