Event Replays

How to Successfully Launch a New Product Feature

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These are the topics and questions discussed in this live Q&A:

  • What's the most important thing? 06:32
  • New Features in the Context of the User Journey  07:07
  • Launch Goals 11:36
  • So Many Teams 18:12
  • How to improve adoption 21:21
  • Measure, Iterate & Improve 27:46
  • Adoption - Micro Journey 33:02
  • The Important Customer 33:52
  • Qualitative & Quantitative 39:27
  • Words of Advice 42:35
  • Any further thoughts or tools to create a single source of truth for PLG? 49:13
  • How do you set realistic forecast in terms of feature usage, especially for like new features? 50:26
  • Any tips on keeping the business focused on roadmap items and less on shiny objects that just pop up? 54:36
  • So how do you revive a failing or poor performing feature or do you just sunset it? 56:17

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Ramli John
Wes Bush
Founder of ProductLed and bestselling author of Product-Led Growth.
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