Your Shortcut to Building the World's Next Successful Product-Led Business.

Build a product that sells itself and discover the right model for your business with the Product-Led Growth Certificate™ Program. Generate faster growth, higher margins, and stronger customer acquisition funnels.
The next Live Cohort starts on May. 9, 2023. Enroll before May 5th to secure your seat.
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How this program can help you unlock your product’s true potential.

We understand that this is an important decision for your business, so we’ve created a video walking you through the program and what to expect.

You Know “Product-Led Growth” Isn’t Just a Buzzword.

Because going “product-led” has been the skeleton key to unlocking explosive growth for the world’s most admired software companies — from Canva to Dropbox, Hubspot, Atlassian, and beyond
But being excited about product-led growth is one thing. Actually implementing it in your own organization? That’s a whole new ball game. Before you can even get started, you have to figure out:
Should you offer a free trial or freemium plan?
Which features do you give away for free?
Which features do you hide behind a paywall?
How do you price things so users are happy to upgrade?
How do you improve onboarding so more users experience your product’s true value?
And this is just the beginning of the rabbit hole...
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Introducing The Product-Led Growth Certificate™️ Program.

This isn’t your typical program. The Product-Led Growth Certificate™️ Program was built from the ground up to help you build a product that sells itself. By the end of this program, you'll be able to:
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Confidently lead the change from sales-led to product-led via a proven, step-by-step process.
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Encourage everyone across your entire business to get on board and adopt a product-led, user-focused mindset.
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Confirm which product-led model will drive the best results for your organization.
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Create a successful MVP version of your product-led model (i.e. free trial or freemium model).
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Help your organization avoid some of the most painful bottlenecks during this transition.
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Tap into a network of like-minded peers who are going through the same organizational challenges as you are.
Choose Your Training Option
Wyatt Tucker
"A 5-10% increase in our activation rate resulted in a huge amount of ARR growth."
Wyatt Tucker
Growth Operations
mixpanel logo
Circle Pattern 1

How The Program Works.

Discover the strategies, tactics, and tools that drive product-led growth through four learning modules. It’s like a game... except when you win, your business makes more $$$

Deep Dive Training.

Not Fluffly Content

Dedicate one to two hours each week to work through in-depth material that covers actionable frameworks, real-world case studies, and proven systems that lead to success.

Product-Led Strategy

Define the company culture that will enable a product-led transformation.
Get alignment on the customer journey and the metrics that matter.
Understand the importance of user research and how to tackle it.

Product-Led Model

Identify if a freemium, free trial, or hybrid model will perform best for your business
Learn what symptoms indicate that you’ve chosen the wrong product-led model
Decide which model fits your strategy best

Product-Led Onboarding

Identify the common bottlenecks in the customer journey.
Help new users experience the value of your product in the shortest amount of time.
Boost your user activation rate, and eliminate "busy work" in your current onboarding process.

Product-Led Monetization

Recognize the importance of value metrics to your product-led monetization strategy.
Evaluate the pricing models of top product-led companies.
Identify the best pricing metrics to anchor your revenue model to using the Pricing Metrics Decision Framework.

Real World Weekly Projects.

Not Boring Ass Homework

At the end of each module, you’ll have a chance to apply what you’ve learned to your business. By completing focused worksheets and case studies, you’ll become closer to transitioning your company to product-led with meaningful progress every week.

Connect With High-Caliber Peers.

Not Product-Led Wannabes

Transforming your business into a product-led powerhouse is more fun when you’re doing it alongside your peers. Throughout the course, you’ll have optional opportunities to organize private meetups, or just chat inside your private Slack group. This dedicated group will include other smart, focused founders and growth leaders, like…
Shareil Nariman
Shariel Nariman
Program Manager
sproutsocial logo
Robbie Allan
Robbie Allan
Product Manager
Intercom Icon
Melanie Crissey
Melanie Crissey
Product Marketing
Netlify Icon
Patrick Campbell
Patrick Campbell
Founder & CEO
ProfitWell Icon
Connections

Built to Power Entire Teams

Not Just For Individuals

Discover a new kind of confidence with product-led experts who transform the way you think and help you learn how to build a successful product-led business. Your hosts? ProductLed Founder Wes Bush and Director of Training Ramli John.

Curriculum Outline

Module 1
Module 2
Module 3
Module 4
BONUS

Product-Led Strategy

Key Outcomes

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Know exactly what being product-led means for your business
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Understand what success is for your users
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Get your team bought into product-led growth
What's included
on-demand video course
end user success
Understanding your end users is the foundation of product-led growth. This lesson will help you clearly define what success looks like for your customers.
Topics
9 topics
time
50 mins
project
Project
Defining The User Success Canvas
Complete a User Success Canvas that will help you understand all the ways your product "upgrades" your customers.
time
60 mins
workshop-yellow
workshop
Customer Journey Metrics
An overview on how to articulate the user path & growth pillars needed to convert visitors to long-term customers.
time
40 mins
Case Studies
Product-led Strategy Case Studies
3 in-depth case studies to help guide you on your path to product-led success.
3 case studies
time
2.5 hours
live session
Live Session
Live session with plg experts
Live expert Q&A sessions each week where product-led experts answer your questions, give feedback on your work, and help you improve.
Thurs 12pm Et
2 hours

Product-Led Model

Key Outcomes

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Clarify whether a free trial, freemium, or hybrid model will work best for your business
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Know exactly what you need to give away for free
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The big mistakes you need to avoid when choosing your product-led model
What's included
on-demand video course
Identify Your Product-Led Model
Learn the frameworks that will help you determine which product-led model will perform best for your business.
Topics
6 topics
time
52 MINS
project
Worksheet
Product-led Model Worksheet
8 steps to help you decide if a free trial, freemium, or a hybrid model is the right approach for your product.
time
45 MINS
Curated Case Studies
Product-led model Case Studies
3 in-depth case studies where you can see real-world examples from companies like ConvertKit, Tettra, and Vidyard.
3 case studies
time
2 HOURS
live session
Live Session
Live session with plg experts
Live expert Q&A sessions each week where product-led experts answer your questions, give feedback on your work, and help you improve.
Thurs 12pm Et
2 hours

Product-Led Onboarding™

Key Outcomes

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Know how to get users to value quickly
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Identify what product qualified leads are for your business
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Get everyone on your team focused on helping users become successful
What's included
on-demand video course
Build Your Product-Led Onboarding
Boost your user activation rate, by eliminating "busy work" and helping more users experience your product's value, faster.
Topics
7 topics
time
50 mins
project
Project
Straight-line onboarding
Map out your product's user onboarding, vet every step, and develop your straight-line onboarding experience
time
60 mins
Case Studies
Product-led onboarding Case Studies
4 in-depth case studies where you can see how companies like Wave Financial, UserIQ, MarketMuse, and AppCues optimized their onboarding experience.
4 case studies
time
75 MINS
live session
Live Session
Live session with plg experts
Live expert Q&A sessions each week where product-led experts answer your questions, give feedback on your work, and help you improve.
Thurs 12pm Et
2 hours

Monetization Strategy

Key Outcomes

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Identify the right timing to upgrade your users
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Know how to turn users to customers without talking to anyone
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Convert your users into paying customers
What's included
on-demand video course
Monetization Strategy
Learn which of the 4 most common SaaS pricing strategies is the only one with long-term viability.
Topics
8 topics
time
50 mins
workshop-yellow
workshop
How to evaluate & select pricing metrics
Understand how to take a data-driven approach to understanding your pricing metrics (it’s not as hard as it sounds).
time
45 MINS
project
Project
Monetization strategy
Complete a Pricing Metric decision guide that will help your business efficiently evaluate the best options
time
60
Case Studies
Product-led Strategy Case Studies
Get in-depth insights into product-led monetization from leading experts at Unbounce, ProfitWll, and Chargify.
3 case studies
time
3 hours
live session
Live Session
Live session with plg experts
Live expert Q&A sessions each week where product-led experts answer your questions, give feedback on your work, and help you improve.
Thurs 12pm Et
2 hours

Limited Time Bonuses

Enroll today and receive these exclusive PLG training bonuses (available for a limited time), including:
Building your 90-day PLG roadmap
lesson + worksheet
roadmap
project
20 mins
Building A Product-Led Organization
8 Topics
video course
26 mins
How Leading Product-Led Companies Have Built Their PLG Tech Stack
6 Topics
video course
113 mins
Product-Led Onboarding️ Mini-Course
12 Topics
video course
41 mins
Product Qualified Leads (PQLs)
4 topics
video course
41 mins

The Product-Led Growth Certificate Program

Unlock the right training for your business to lower the cost of acquisition, scale faster than your competitors, and accelerate your sales cycle with a product-led approach.
$799
Per Seat
Start Learning Today
Self-Study (On-Demand)
For individuals & teams that are looking to learn Product-Led Growth at their own pace.
The complete On-Demand Product-Led Growth Certificate Program including 35+ video lessons
Real-world projects that apply to your business
In-depth worksheets and case studies of PLG in action
Unlimited access for 1 full year so that you can review the course material any time you'd like, as many time as you need.
Certificate upon successful completion of the program.
Limited Time Bonus
($1,100 Value)
Gift
Product-Led Onboarding™️ mini-course taught by Ramli John
Gift
Build a detailed 30-60-90 day roadmap unique to your business
Enroll Now
$1,999
*Special discounts available for teams - see slider below
00
Days
Left to Enroll
Live Cohort (Starts April. 1st)
The complete Product-Led Growth Certification Course built to empower businesses on their PLG journey.
Everything that is included in the Self-Study option, plus:
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Four live group coaching calls to apply the core PLG concepts to real-life scenarios.
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Get expert feedback on your projects to apply what you've learned so you can make meaningful progress.
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Learn from Product-Led experts with battle-tested case studies and clear cut examples that you can refer back to for up to 1 year after your cohort begins.
Check-Ribbon
Certificate upon successful completion of the program.
Limited Time Bonus
($1,100 Value)
Gift
Product-Led Onboarding™️ mini-course taught by Ramli John
Gift
Build a detailed 30-60-90 day roadmap unique to your business
Enroll Now
Enrollment Deadline May. 5, 2023
DotsDots

Calculate Pricing

You’ll see more impact if you join the program as a team of 3 or more. Because of this, we’ve created special discounts for your team if you enroll in the Live Cohort.
Live Cohort
On-Demand
$1,999

Cost Per Team Member: $1,999


Enroll Now
$799

Cost Per Team Member: $799


Enroll Now
money-back-gaurantee

Unlock Your Product's Full Potential.

Our alumni consistently unlock these benefits of Product-Led Growth. You can too.
Scale Faster Than The Competition
Wider Top of Funnel
Lower Customer Acquisition Costs
Faster Sales Cycles
Predictable Growth
Better User Experience

What Our Alumni Are Saying

Become Product-Led Growth Certified

Learn the skills, tools, and strategies you need to launch a free trial or freemium model that converts.

Product-Led Growth: It’s the Future.

Product-led growth is disrupting the software industry as a whole. And the results don't lie. Just like Canva, Dropbox, HubSpot, Drift, and more have flourished by adopting product-led growth, you can build and grow a successful product-led software business. Wouldn’t it be nice if:
You could have thousands of free users upgrade without ever talking to a sales rep?
Boost your signups by 20-30% by gaining access to a wider top-of-funnel?
Reduce your customer acquisition costs by as much as 1,000%?
Scale your business to 50M ARR with only 50 employees?

Real World Results.

Wyatt Tucker
Growth Operations
Mixpanel
A 5-10% increase in our activation rate resulted in a huge amount of ARR growth.
Chris Jackson
Chief Product Officer
Thomas International
My team gained confidence and clarity on our company's product-led strategy.
Etienne Luneau
Head Business Operations
Conveyor
I got the tools and skills to drive product led growth within my organization.
Vladimir Kovalskiy
CEO and Co-Founder
Medesk
With the ProductLed course, we’ve achieved an increase of 1% of additional MoM growth.
Kristi Gibson
Product Manager
7shifts
We've dramatically improved our activation rate with the ProductLed courses.
Heather Hansson
Head of Product
Docket
The ProductLed courses gave my team a fresh perspective to grow our business.

FAQs.

In a word: nope. Whether you’re just getting started in SaaS or you have 3+ years of experience in software, marketing, growth, product, customer success, or user design under your belt, this training program will give you the knowledge and skills to become a product-led growth expert.

You’ll learn not just what to think about product-led growth, but how to think about it — and you’ll learn how to confidently implement these strategies in your company or for private clients. The program teaches you the exact same principles, methodology, and practical techniques that helped power meteoric growth at companies including Slack, Dropbox, Zoom, and Canva.
The Product-Led Growth Certification Program is built for software founders looking to make the switch from sales-led to product-led. It’s also designed for those working in marketing, product, growth, UX/UI design, customer experience, and CRO roles.

If you want to understand the theory and practice the hands-on skills you’ll need to confidently build and grow a product-led software business, this is the program for you. Along with exploring and understanding the actual nuts and bolts of PLG, you’ll learn how to get buy-in from others in your organization, and ease the shift into a product-led business.
Great question. The Product-Led Growth Certificate program is built for B2B SaaS founders, product owners, and growth leads who understand the importance of selling without relying on a sales team.

If you’re open to exploring new models and want to become an advocate for product-led growth at your organization, this program is right for you. If you’re unwilling to consider launching a free or freemium version of your product (one of the linchpins of PLG), then maybe stick around and read our blog for a bit before applying. :)
Here’s a non-exhaustive list of challenges that past and current PLG students have arrived with (and overcome):
  • Getting data-based support for changing your SaaS growth approach (including how to pitch PLG to your sales team without causing a panic)
  • Integrating product-led growth and sales-led growth to create a hybrid model
  • Turning more free trial users into paid customers via better onboarding, in-product experiences, and follow-up
  • Struggling to identify and prioritize opportunities for growth
  • And a whole lot more
The Product-Led Growth book covers the theory of building a product-led business, while the certification program puts what you learn into action. Unlock your full potential with a free trial of the Product-Led Growth Fundamentals Certificate.
$999 per person. It’s an investment in the future of your business — not just your revenue, but the way your team operates, and your ultimate growth goals.
Looking to train the entire team on product-led growth? Book a call with our admissions experts who can discuss your group training options.
The best way to contact us is by email. Send your question (with “PLG Certification Program” in the subject line) to courses@productled.com and we will reply to you ASAP.
We are so confident in the power of our product-led growth training program that we offer a 30-day money-back guarantee. If you are not satisfied with the training, simply request your refund within 30 days - as long as you have not yet completed the certification exam - and we will issue a full refund.
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Choose Your Training Option
Mate Prgin
“It's not just reading about product-led growth, it's actually doing it – and that was the real value of the course. Our conversion rate from free to premium literally doubled in the month after launch.”
Mate Prgin
Founder & CEO
Enzuzo
cross