You Don’t Have A User-Focused Mindset - If you think free users will magically upgrade by sending them hundreds of automated messages, or you aren’t genuinely curious in helping new users become truly successful with your product, this program won’t be a good fit for you.
You Are Entry Level - The concepts and tactics covered in this program require a certain level of base knowledge. So if you have less than three years of professional product, marketing, or growth experience, this program is not for you.
You Don't Have Product-Market Fit - This program is designed for those already working on products that proven product-market fit, not for those who are just starting out.
You Primarily Sell Hardware Products - This program is specifically for software-as-a-service businesses and the materials do not address hardware products.
You Have 3+ Years of Experience - If you’re a product, marketing, or growth practitioner with at least 3 years of working experience, you’ll feel comfortable with the concepts and frameworks in this program, and will master them easily.
You Want To Launch A Free Trial Or Freemium Model - If you already have a free trial or freemium offer, you should take our Product Onboarding Program instead where you can learn to convert more users into paying customers. This program is for those who want a step-by-step process behind implementing a free trial or freemium offer.
You Can Commit To The Training - If you can invest between 3-5 hours each week to complete the program’s material and homework, plus attend live Q&A calls (held at 12PM EST every Thursday for 6 weeks), then you’ll reap the rewards.
You Are Biased Towards Action - You’re not looking to just “consume content,” you’re genuinely excited to take what you’ve learned and apply it, in real-life, ASAP.
You'll receive an email on setting up your ProductLed.com account, learn best practices on how to get the most out of the program, and attend a (fun!) kickoff call with fellow product-led transformers.
You’ll walk away understanding:
Deciding whether a free trial, freemium, or hybrid model will work best for your business is challenging — especially as choosing the wrong one could potentially dent your business’ performance.
This week, you’ll learn:
THURSDAY, OCT 22ND, 2020 AT 12PM EST
Communicating your value is the unshakeable core of a successful product-led growth strategy. If you have simple pricing tiers and plans, users will upgrade on their own. If you have complicated pricing or users have to reach out to understand your “unique” pricing model… game over, you’ve lost a ton of sales you didn’t even know you could win.
Here, we’ll cover:
When a user signs up for your product, how do you know what they need help with? And most importantly, how do you solve their problem? This week is all about clarifying what “user success” really means for your product.
We’ll go through:
This is where rubber meets the road! Under my guidance, you’ll map out exactly what your first product-led model will look like and launch it.
THURSDAY, NOW 12TH, 2020 AT 12PM EST
As a product-led business, you have an unfair advantage over competitors as you have unlimited access to a dominant growth engine and significantly lower CACs. But, it takes an entire team to make the strategy work.
This week, we’ll go over:
|Product-Led Institute||Consultant or Agency|
|Cost||$2,997 USD per seat||$60k+ per year|
|Time Until Results||6 weeks||Months to find and onboard a good contractor or agency. And they still need time to ramp up before they can show results.|
|Risk||You need to level-up and put our insights into practice. If you’re not prepared to put in the work, you’re not going to see the results.||Contracting a single person or agency is, at best, a gamble. How much experience do they really have growing a company just like yours?
Every company has a different policy regarding professional development. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.
Need help convincing your manager? Get tips on reimbursement.