You'll receive an email on setting up your ProductLed.com account, learn best practices on how to get the most out of the program, and meet your mastermind group.
But before we launch into improving your product's onboarding experience, we'll take a step back to understand your users. Because ultimately, knowing and understanding your users' motivations and anxieties is the foundation for improving your onboarding.
In this week, you will:
To evaluate bottlenecks and points of friction accurately, you need to first define and measure what “user success” really means for your product. We’ll do this using product engagement metrics that help you evaluate the effectiveness of your user's onboarding and determine how new users are engaging with your product.
We’ll cover how to:
To boost your user activation rate, you have to eliminate "busy work" in your current onboarding process and help more users experience your product's value, faster.
This week, we will:
This week is like a crash course in dissecting what the top 1% of SaaS companies are doing when onboarding their users — so that you get inspired and drive incredible activation and free-to-paid conversions in your own organization.
Throughout this week, you will:/p>
WEDNESDAY, NOV 4TH, 2020 AT 12PM EST
Communicating your value clearly and simply is the core of a successful product-led growth strategy. That’s where the conversational bumpers from the Bowling Alley Framework come in.
By the end of this week, you will:
There is no silver bullet for improving your user onboarding experience. Which is why your team has to have a process in place to continuously improve it.
Here, you will:
You Don’t Have A User-Focused Mindset - If you think free users will magically upgrade by sending them hundreds of automated messages, or you aren’t genuinely curious in helping new users become truly successful with your product, this certificate program won’t be a good fit for you.
You Are Entry Level - The concepts and tactics covered in this program require a certain level of base knowledge. So if you have less than three years of professional product, marketing, or growth experience, this program is not for you.
You Don't Have Product-Market Fit - This program is designed for those already working on products that have proven - product-market fit, not for those who are just starting out.
You Primarily Sell Hardware Products - This certificate program is specifically for software-as-a-service businesses and the materials do not address hardware products.
You Have 3+ Years of Experience - If you’re a product, marketing, or growth practitioner with at least 3 years of working experience, you’ll feel comfortable with the concepts and frameworks in this certificate program, and will master them easily.
You Have A Free Trial Or Freemium Model - You already have a free trial or freemium offer and want to convert more users to convert to paying customers. If you’re still in the process of implementing a free trial or freemium offer, you should consider taking our Product-Led Transformer Program instead.
You Can Commit To The Training - If you can invest between 3-5 hours each week to complete the program’s material and homework, plus attend live Q&A calls (held at 12PM EST every Wednesday for 6 weeks), then you’ll reap the rewards.
You Are Biased Towards Action - You’re not looking to just “consume content,” you’re genuinely excited to take what you’ve learned and apply it, in real-life, ASAP.
|Product-Led Institute||Consultant or Agency|
|Cost||$2,997 USD per seat||$60k+ per year|
|Time Until Results||6 weeks||Months to find and onboard a good contractor or agency. And they still need time to ramp up before they can show results.|
|Risk||You need to level-up and put our insights into practice. If you’re not prepared to put in the work, you’re not going to see the results.||Contracting a single person or agency is, at best, a gamble. How much experience do they really have growing a company just like yours?
Every company has a different policy regarding professional development. If tuition reimbursement through your company is a possibility you'd like to explore, once you've applied we can provide insights that have helped past participants.
Need help convincing your manager? Get tips on reimbursement.