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Why Your Product is the New SDR

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To say product is the new SDR is a bold statement. Our brilliant guest today will share why he believes it is so. In this episode, Moritz Dausinger, founder of Refiner discusses why he thinks product is the new SDR, what the new SDR is in his opinion, and how the hand off is different for product-led businesses.

Show Notes

[00:56] How he became the founder of Refiner

[02:14] Their company mission and the problem they want to solve

[03:55] Why he thinks product is the new SDR

[06:19] How selling changes in a product-led business

[07:35] When should human interaction come into the whole process

[10:00] Where they start on the journey of using their products to qualify users

[13:10] What he recommends when it comes to qualifying results

[14:53] When should companies introduce the traditional MQO with inside sales

[16:19] What the new SDR is in his opinion

[17:48] Trends he sees in the companies he has helped

[20:30] How the hand off is different for a product-led business

[22:15] His advice to companies who want to become more product-led

[24:38] Where people who would like to reach out can find him

About Moritz Dausinger

Moritz Dausinger is the founder of Refiner, a user profiling software that’s built specifically for eCommerce, SaaS, and membership sites. The software is also designed to easily integrate into any sales and marketing stacks seamlessly. If you are looking to increase both conversion and retention rates through better customer data, Refiner might be just what you need.


About Product-Led Podcast

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About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s the founder of ProductLed.