Why Become Product-Led Growth Certified

Over the course of a few months, Wes Bush and Ramli John have been working on the Product-Led Certification Programs. In this episode, they discussed all you need to know about the programs.

Wes is the author of the bestselling book “Product-Led Growth: How to Build a Product that Sells Itself.” Wes is best known for challenging how SaaS leaders approach growth. Wes is also the founder of the Product-Led Institute and one of the hosts of the Product-led Summit.

Ramli John is a Product-Led educator and consultant. He is also the host and founder of the “Growth Marketing Today” podcast, where he has interviewed experts like Hiten Shah, April Dunford, and Rand Fishkin. Ramli also helps SaaS companies optimize their retention rates and their user onboarding flow.

In this special episode, Wes and Ramli tackled all there is to know about their Product-Led Certification Program—the reason they split it into two, quick overviews of each program, and the benefits of applying as a team, among many others.

Show Notes

[01:28] Why they split the program into two

[03:59] A quick overview of the Product-Led Transformer Program

[06:24] A quick overview of Product Onboarding

[10:02] How they determine the right fit for the programs

[11:34] How their calls and mastermind sessions are typically structured

[11:59] Their program’s big differentiating factor

[12:36] What their “Expert Series” is all about

[14:00] The benefits of joining masterminds

[15:20] Estimated time people will spend on the program

[16:40] How the certification program is different from the book on Product-Led Growth

[18:04] The benefits of applying as a team

[23:39] Other things they want to touch on regarding the program

[25:15] How people can reach out to them if they have questions



About Product-Led Podcast

The Product-Led Podcast is available on all of your favorite mobile apps so you can listen wherever and whenever. Click below and subscribe on:

About The Product-Led Podcast Hosts

Wes Bush

Wes Bush is the author of the bestselling book on Product-Led Growth. 

He’s the founder of the Product-Led Institute and host of the popular Product-Led Summit.

Bush is best known for challenging the way SaaS leaders approach growth and has been featured in over 100 media outlets, including Forbes, MarketingLand, and Openview.
Ramli John

Ramli John is a product-led consultant and educator with Product-Led Institute. 

He's the founder and host of the Growth Marketing Today podcast, where he's interviewed marketing experts like Rand Fishkin, April Dunford, Hiten Shah, and more.

Ramli works with SaaS companies to optimize their user onboarding flow and retention rates.

Wes Bush
Wes Bush
Wes Bush is the bestselling author of Product-Led Growth. He’s a renowned Product-Led Growth pioneer and has challenged an entire industry to find a better way to approach SaaS growth.